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Ballot initiative
AP offers quick and comprehensive campaign coverage, innovative approaches and a dash of humor
By MIKE SILVERMAN AP senior managing editor
Take
a deep breath. Christmas gave way to the most intense burst of presidential
campaigning in modern history.
The
initial epicenter is in Iowa, which convenes its quirky caucuses just two days
after New Year's. In the following month, an unprecedented 30 states will vote.
When the dust settles after Feb. 5, we may have one or both nominees.
Our
goal is to help your readers understand a campaign that is unfolding at
breakneck speed. We have created a vehicle for the day's events called 2008
Race Rundown. It is a readable, "chunky" treatment of four or five
news items plus a quote of the day and a stat of the day.
This
gives reporters more time to focus on enterprise, analyses and stories that
help readers understand the issues and the candidates. We write regular Fact
Checks and Ad Watches to hold the candidates' feet to the fire. We keep a sharp
eye on campaign ads and financial contributions, watching for irregularities
like clusters of poor immigrants giving to Sen. Hillary Clinton. Our issues checkboard
is called Where They Stand, and we write regular stories analyzing the
positions of candidates on issues ranging from Social Security to Iran. These
are rarely just text stories. We coordinate with video, graphics and photos to
produce packages for your Web sites, too.
We've
tapped all corners of the AP, enlisting reporters from Springfield, Ill., to
delve into Barack Obama's record as a state legislator and reporters in Texas
and New York to explore Rudy Giuliani's business dealings.
We
are producing some fun items, too. We did a second round of the immensely
popular Personal Side, which asks questions of the candidates that may be more
revealing than their position papers – like "What food do you
hate?" (Giuliani=liver, Obama=beets) or "What is your prized
possession?" (Thompson=my trophy wife). We also aim for a lighter item
called Political Play of the Day, a telling moment that hopefully has video or
photos to go with it, like John McCain doing a tongue-in-cheek fashion critique
of a voter dressed in shades of neon.
We
are partnering with Yahoo! on a yearlong survey of more than 2,000 voters,
charting their attitudes about the candidates and issues and concerns as the
campaign unfolds. In addition to the stories, we will provide a by-the-numbers
glance, and you can see the questionnaires at
http://news.yahoo.com/polls and at http://surveys.ap.org.
We
will produce monthly AP polls of registered voters.
When
the voting begins, you can take AP's vote count to the bank. We've been doing
it since 1848. Our vote count unit will collect, tabulate and report returns
from 5,000 localities and deliver them to you by satellite or online. On Nov.
4, we'll count votes on about 6,500 races, from president to state
legislatures. We'll also use exit polls to help us call top-of-the-ticket
races, as well as explain why people voted the way they did.
Once
each party chooses a nominee, the campaign pace will ease and we'll use that
time to produce stories that are more in-depth and investigative. We'll
describe what kind of president each would be, both in style and policy. We
will spend some time with the voters to better illustrate issues, including a
showcase anchored in Ohio about the economy. We will keep a sharp eye out for
the next Swift Boat and report on the tax-exempt groups that produce those
attacks with unreported money.
At
the political conventions, we'll focus on the overview and analytical stories
that have proved popular. At least one nominee is likely to be historic –
first woman, first black, first Hispanic, first Mormon, pick your "first"
– and we will report accordingly on that phenomenon.
We
also have a handsome array of multimedia offerings available as a premium
product called Campaign Plus. Call your AP bureau chief for more information.
© 2008 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED
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