By TIM KOLODZIEJ / The New Castle (Pa.) News editor

Tim Kolodziej

Here's an example of the New Castle News attempting to own the high school football market on a typical week:

Thursday afternoon newspaper: A preview of the big game of the week we call "Hot Ticket."

Thursday afternoon "Quick Click": We send out our weekly "Quick Picks" e-mail edition, where our sports writers pick the weekend's winners. We also break down the big game a little more, offering "players to watch" and "game night weather."

Friday morning radio: Our local partner, WKST, previews our football coverage during the morning radio show.

Friday afternoon newspaper: Capsule previews of all the weekend's high school football games.

Friday night cell phone: We text-message high school football scores to subscribers by 10:15 p.m. Target audience: football players, cheerleaders and fans heading home from the games.

Friday night "Quick Click": We e-mail our Friday night "Quick Scores" edition to subscribers by 10:45 p.m. in an effort to beat local TV sports, which usually airs around 11:15.

Saturday morning online: Our viewers see "Game of the Week" video highlights and photo galleries from Friday night's biggest game.

Saturday morning newspaper: A four-page, full-color high school football section wrapping sports. It features game stories, photos, "Friday's Finest" selections, coaches comments, scores from across the state and box scores.

Tim Kolodziej can be reached by e-mail at tkolodziej@ncnewsonline.com.