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2006 Conference schedule

APME 2006

New Orleans

"Rejuvenate. Reinvent. Rejoice"

Oct. 25-28, 2006

   Wednesday, Oct. 25
2-6 p.m. Opening Session
Welcome to APME and New Orleans
The New Orleans Center for Creative Arts, featuring students from Louisiana's premier arts training center. Although damaged by Hurricane Katrina, the school reopened in January. Famous alums include Harry Connick Jr., the Marsalis brothers and Donald Harrison.

Rejuvenate. Reinvent. Rejoice: New Orleans
Multimedia presentation, produced by Associated Press Photo Managers, The Associated Press and regional newspapers and introduced by APPM President Steve Gonzales.

President's Welcome
APME President Suki Dardarian: Welcome to the APME conference! You are in the company of peers and friends. Get ready for three days of relevant, exciting discussions and provocative ideas.

Celebrate New Orleans and the Gulf Coast
Times-Picayune Editor Jim Amoss reflects on the past year as an editor, a Pulitzer Prize winner and a resident of the Big Easy. He looks toward the future and rejoices in its potential for the city and for the industry.

Lagniappes: Ten Tips for Improving Your Website and When Cultures Collide

Leadership In Trying Times: The Gulf Coast Story
What have we learned from Hurricane Katrina? What are the true traits of leadership in trying times? What role did the media play in telling the whole story? How have social and religious organizations impacted the recovery? New Orleans Mayor Ray Nagin, Jim Amoss, editor, Times-Picayune, Biloxi Mayor A.J. Holloway, and Stan Tiner, executive editor, The Sun Herald, Biloxi, Miss., respond in conversation with Ken Paulson, editor of USA Today.

Newcomers Reception for APME, APPM, APSE
7-9 p.m. Opening Reception
The Times-Picayune hosts conference-goers at the Aquarium of the Americas. The APME Foundation auction supporting the APME Gazette, minority editor scholarships and programming will be at 8 p.m. Bid on exclusive trips, event tickets and other great items donated by fellow attendees.
   Thursday, Oct. 26
8:30 a.m. APME/APPM General Session: Welcome to Multimedia Day

Keynote Speaker: Jim Brady, executive editor of WashingtonPost.com.

Creating the Newsroom of the 21st Century
The growth of the Web has been viewed as a significant threat for newspaper companies around the world. But lost in much of that concern is the fact that the Web has created incredible opportunities for newspapers. From the use of audio and video, to the creation of deep databases and mash-ups and the unparalleled ability to interact with readers, the Web holds far more promise for great print journalism than any new medium in 100 years.
9:20 a.m. APME/APPM General Session: Young Readers Online
Every newspaper and online editor in the country says they long for young readers and online users. They are the future. But how do you get from the present to the future from here?
Panelists: Matt Thompson, creator of the “Epic” video; Marian Liu of the Mercury News; and Noah Robinson of the Machina Group
Moderator: Jennifer Carroll, VP of New Media Content, Gannett
10:20 a.m. APME/APPM General Session: Doing Kick-Butt Journalism Online
Panelists: Adrian Holovaty of ChicagoCrime.org; Joel Sappell, executive editor of The Los Angeles Times online; David Leeson of The Dallas Morning News.
Moderator: Ken Sands, Spokesman.com publisher
11:05 a.m. The Robert McGruder Diversity Leadership Awards Presentation
11:20 a.m. APME/APPM General Session: Get A Big Bang for Your Small Bucks Online
Grab tips from the best about doing big multimedia journalism despite few resources and/or a small newsroom.
Panelists: Nicole McMullen, Culpeper (Va.) Star-Exponent; Richard Koci Hernandez, Mercury News; and Denise Richter, The Daily Advertiser, Lafayette, La.
Moderator: Karen Magnuson, editor and vice president/news of the Democrat and Chronicle, Rochester, N.Y.
Noon AP Awards Lunch and iPod Drawing (must be present to win)
Keynote speaker: Dean Baquet, editor, The Los Angeles Times, and a native of New Orleans.
1:45 p.m. Concurrent Mega-Multimedia Sessions:

What Goes in the Journalist's Digital Toolbox?
Rob Curley of the Washington Post is an online innovator. His creativity has changed traditional thinking about news websites. Learn what it's going to take to equip your newsroom with the new tools of the trade.

The Digital Divide: The New Gap in our Newsrooms?
Recent studies indicate that gaps in online use by ethnics groups may be narrowing. But how many journalists of color assigned to the Web do you have in your newsroom? Hear the facts, the challenges and possible solutions. Panelists: Jon Funabiki, San Francisco State University; George Daniels, University of Alabama, and Vidisha Priyanka, TBO.com.
Moderator: Kenny Irby, The Poynter Institute
3 p.m. and
4:15 repeat
Concurrent Workshops:

10 Tips for Improving Your Web Site
The people formerly known as the audience are consuming more media than ever, but have less time for newspapers. To remain relevant, news organizations must rethink their relationship with that former audience. To begin with, you should ask how your new online initiatives will make users' lives easier or less complicated. We'll talk about specific ideas to accomplish that. Ken Sands, Online Publisher for the Spokane Spokesman-Review, tells all.

Katrina: The Online Story
When the presses couldn't roll, millions of Americans went to the Web for any sliver of information about Hurricane Katrina – its victims and its path. How do you manage such a colossal disaster? Jon Donley, of nola.com and Kate Magandy, online editor at The Sun-Herald, Biloxi, Miss. know from personal experience. Come hear their story.

When Cultures Collide: Combining Web/Print Newsrooms
One side emphasizes real-time breaking news. The other partner stresses thoughtful narratives and visuals. Each wants to be in control of the decisions on resources and the presentation. Learn about convergence from the trenches. We hear from online and print editors of small, medium and large newsrooms who are having success.
Panelists: Chris Cobler, Greeley, Colorado Interactive Division President; Kelleigh Moyer, Interactive Media, Media General; Traci Bauer, the Democrat and Chronicle, Rochester, N.Y.

Digital News: Consumers, Platforms and Implications for Newsprint: With Seth Familian
We are living in a new era of media. Consumers are more mobile, more connected, and more entitled than ever before. How will these transformative forces reshape the traditional media landscape? What must newspapers keep in mind as they develop strategies to contend with such changes? How must the business model of traditional print evolve to keep pace with the speed of digital content? Find out.

Freedom of Information and the National Press Foundation: A Freedom or A Fight for Access?
The difficulty in gaining access to public information has become a genuine threat to the public's right to know, and to journalists' ability to perform their civic duty. This practical session will rely heavily on questions from the audience and discussions with the panelists. They include Lucy Dalglish, executive director of the Reporters Committee for Freedom of the Press; Charles Davis, associate professor of Journalism Studies at the Missouri School of Journalism and executive director of the National Freedom of Information Coalition; and Jeff Meitrodt, projects editor, The Times-Picayune. The session has been organized by the National Press Foundation and will be moderated by NPF president Bob Meyers.
5:15-10 p.m. An Evening With The Freedom Forum
Get an advance look at the spectacular new Newseum on Pennsylvania Avenue. Executive Director Joe Urschel will preview some of the "greatest hits" of the Newseum and conduct a virtual tour of the spectacular architecture and exhibits in Washington's newest museum which celebrates the value of news and the importance of the First Amendment.
Begin at the hotel with another outstanding Freedom Forum program at 6:15 p.m. At 7:30 p.m. move to The House of Blues for the reception in the French Quarter.
   Friday, Oct. 27
8:30 a.m. Creole Creativity with Nick Spitzer
Internationally known folklorist and host of American Routes, from Public Radio International.
9:15 a.m. APME/APPM General Session: AP Update & iPod Drawing (must be present to win)
AP Executive Editor Kathleen Carroll takes editors and photo managers inside the thinking of a reorganized and multimedia Associated Press. And we get to ask her questions.
Panelists: AP Managing Editor Mike Silverman and AP Director of Photography Santiago Lyon
10:30 a.m. API: The Newspaper Next Project
Hear the highlight results of the American Press Institute's year-long "Newspaper Next" project, released just two weeks before the APME conference. Newspaper Next presents a unique take on the forces reshaping the media landscape and disrupting the newspaper industry and offers a unique way to spot new opportunities, develop new products and win new readers and customers.
Moderator: Andrew B. Davis, API President and Executive Director
11:30 a.m. One Dead in the Attic
Chris Rose, author of One Dead in Attic and Pulitzer finalist in commentary, does a reading from his book. He recounts the emotions and his Times-Picayune columns in the days following Hurricane Katrina.
Noon APME Awards Lunch & iPod Drawing (must be present to win)

APME Awards Presentation
1:45 p.m. APME General Session: Great Ideas
The conference favorite returns! Innovation! Innovation! Innovation! The best ideas from the country's newspapers are shared in this session (and in the book that is distributed as you leave).
Moderators: Lance Johnson, The Day, and Laura Sellers-Earl, East Oregonian Publishing Co.
2:50 p.m. Concurrent Workshops:

New Voices, New Content
Driven by need, despair or entrepreneurship, citizens are creating their own forms of small-j journalism to cover community news, and news organizations are finding traction in some of their techniques. Editors have a lot to learn from citizen-driven media. Hear from people who given up on MSM and started their own websites, radio stations and newspapers.
Citizen panelists: Deb Boisvert and Lew Friedland along with Kate Marymount, executive editor of The News-Press in Fort Myers, Fla.
Moderators: Jan Schaffer, J-Lab and Peggy Kuhr, The University of Kansas

Frontline Editors: The Key to Newsroom Change
The role of the frontline editor has never been more demanding – or more critical to a news organization's success. Yet the qualities of the effective frontline editor – the one who works directly with staff and content – are not consistently understood. Many newsroom leaders struggle to identify journalists who will make good frontline editors or to help those who already are. In a yearlong project that included participation by more than 60 frontline editors, journalism-editing experts have produced a job-fit profile that clarifies and prioritizes qualities of successful frontline editors. This session will explore the profile and how to use it – as a hiring tool or to identify training needs for frontline editors.
Panelists: Jacqui Banaszynski, Knight Chair in Editing, University of Missouri; Howard Finberg, Director, Interactive Learning and News University, Poynter Institute; Michele McLellan, Director, Tomorrow's Workforce, Medill, Northwestern University
Moderator: Michele McLellan, Director of Tomorrow's Workforce

Winning Back Women Readers
In the U.S. consumer economy, women make 80 percent of all purchasing decisions, a fact well known to newspaper advertisers. This is why the decline of women readers is so alarming. So how do we reverse the trend, and bring women readers back to the newspaper? Take home ideas your newspapers can use to target the readers that will make an important difference to the bottom line: Women.
Moderator: Cynthia Miller, a partner in the Newsroom Leadership Group

Building Trust In The News: 101 + Good Ideas
Want to help your newspaper connect with readers, improve accuracy, explain its work? Editors across the country share their best ideas in a new guidebook from APME's National Credibility Roundtables Project. Learn more about approaches that are practical, imaginative and may break your newsroom rules.
Moderators: Carol Nunnelley, projects director, APME, and Bobbie Jo Buel, editor, Arizona Daily Star.
Mission Impossible
Editors of small newspapers do the impossible every day. But there's hope for the overwhelmed editor. If you edit a small weekly or daily newspaper – this one's for you. Learn how to eliminate the time-killers from your daily routine. Work faster and smarter. Take control before you lose it.
Panelists: John Trump, the Reidsville Review (Va.) Andrew Small, The Dothan Eagle (Ala.), and Jim Lawitz, Las Cruces Sun-News (N.M.)
Moderator: Joe Garcia of the Arizona Republic
4 p.m. Concurrent Workshops:

Repeat all first hour workshops so you can attend your second choice.
5:15 p.m. Journalism Today Work Session/Committee Sign-Ups
Incoming APME President Karen Magnuson leads the Journalism Today session. Here's your chance to get involved in APME. Find a committee that suits you while you munch on snacks and down a cold beverage.
6:30 p.m. Society of Metro Editors/APPM/APME Board reception
   Saturday, Oct. 28
8 a.m. Society of Metro Editors General Sessions and Workshops
8:30 a.m. APME Business Meeting
9 a.m. Tours of New Orleans
See New Orleans like no others can – via a tour narrated by the staff of the New Orleans Times-Picayune newsroom. The journalists who reported about and photographed Hurricane Katrina's wrath will explain, first hand, the experience. Sign up online or at the conference registration desk.



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