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Local Readers and the Newsroom: The Online Credibility Gap
Download Complete Report (.PDF, 49 pages)
Download Executive Summary (.PDF, 6 pages)
Download Webinar Presentation (.PDF, 34 pages)
Read News Release
Study finds gap between editors and readers in ground rules for online conversations
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APME Forum
News University (free NewsU registration required)
READ THE REPORT ONLINE HERE
Why this research was undertaken
Executive summary
Table of Contents
Purpose of research
Survey design
Methodology
Respondent selection method (general public)
Field operations
Response rate calculation (editors)
Primary source of information for local news
Access to the Internet (general public)
Trustworthiness of local news content online
Attributes of good journalism online
Evaluation of breaking news content online
Awareness of journalists expressing opinions
Perceptions of reader postings online
Awareness of moderating techniques online
Evaluation of performance of online citizen journalism
Demographics – General public
Demographics – Newsroom editors
Responsibility as print/online editor
© 2009 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED
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