|
Response Rate Calculation – Newsroom Editors
| Description
| Telephone Numbers
|
| A. Total number released
|
2,854
|
|
B. Completed surveys 1
|
1,278
|
|
C. Disconnected
|
168
|
|
D. Fax
|
13
|
| E. Communication barriers
|
7
|
| F. Wrong numbers
|
106
|
|
G. Refusals (after two attempts)
|
324
|
|
H. Ineligible 2
|
270
|
|
I. Ring No Answer 3
|
507
|
|
J. Callbacks 4
|
181
|
Response Rate (RR) = B / B + G + J = 71.7%
Notes:
1. After reviewing all the surveys completed, we found 27 that were completed (1) not with the selected persons, (2) with persons that were not editors, and etc. Therefore, we deleted these
ineligible interviews, making the final number of completed surveys at 1,251.
2. Ineligible numbers are defined as those that were not editors in daily newspapers.
3. Ring-no-answers are defined as those in which no one answered to any of the fifteen attempts made during the period when the project was implemented.
4. Callbacks are defined as the numbers in which someone answered during the project implementation period but a callback was scheduled because the selected person was not available.
Reference
The American Association for Public Opinion Research. 1998. Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for RDD Telephone Surveys and In-Person Household Surveys. Ann Arbor, Michigan: AAPPOR
© 2008 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED
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