Great Idea submission
Thursday, August 25, 2016
Newspaper name and location
The Blade, Toledo, Ohio
Contact name and email address
Luann Sharp, firstname.lastname@example.org
Title of your Great Idea
Short description of your Great Idea
There's gold in those archives.
Recognizing the popularity of Facebook's Throwback Thursday, The Blade decided to give that idea a twist, and showcase some of its photographers' great work from over the years.
The feature is called Monday Memories. Originally planned for just the website, it was decided that the feature would also run in the print edition. Monday was selected as a way to provide local copy for what is typically a slow copy day. A large staff-produced photo — almost always a black and white shot — is selected from The Blade's archives to run online and in the features section of the newspaper. Accompanying the photo is a short story, usually 8-12 inches, to describe the story behind the photo, the date the photo was taken, and the name of the photographer who shot it. At the end of the story is a refer line that tells readers how they can purchase a copy of the photo, or any of the photos previously featured. Most of the orders for photo reprints are handled by MyCapture, an outside vendor who will also mail the photos to the customers. We also will do a fee-based page reprint that includes the photo and the article, if the reader requests it.
In terms of purchases, our most successful sales have been photos of breaking news events, such as major floods, storms or fires; photos of famous politicians, sports figures or entertainers who visited or performed in Toledo; and, quirky slice-of-life photos such as those that showcase animals or road issues, such as potholes, sink holes, or weird traffic accidents.
The feature is often among our top 5 stories on our website every Monday. We sell about 10 of these photos a month, but sometimes they lead to larger opportunities. For example, a new law firm opening in downtown Toledo wanted to display some old photos of the downtown area — they got they idea from a Monday Memories photo — and purchased a total of 10 different large frame-able reprints for their office.
Is your Great Idea online?