2011 promises to be another transformative year in our business, and APME is here to help you be a part of that change. We are planning some exciting developments this year. We rolled out a brand new APME website that is current and filled with useful news and information. APME Magazine, our quarterly publication, has new features and continues to highlight issues and trends. The Innovator of the Year award has been expanded, and we're offering more NewsTrain sessions to reach frontline editors. We are putting together webinars on issues that range from how to grow Sunday sales to making social media work for your market.
Our Sept. 14-16 conference in Denver will be like none other. Conference chair Debra Adams Simmons, editor of The (Cleveland) Plain Dealer, is teaming with Martin Reynolds, editor of the Oakland Tribune, to plan sessions that are relevant, timely and reflect the real needs of newsrooms. This is a great opportunity to learn more about the latest in news and in our industry, and in addition to that, we want you to bring your families and use the time away to take in everything from the Rocky Mountains to Denver's red hot music, art and culture scene.
But first things first: you need to renew your membership or join APME. We know times have been difficult, and many of you have drifted away from APME and from attending conferences. But more than ever, our industry needs your input, your guidance, and your leadership. That's why we're offering a special one-time membership deal for first-time members: Become a new member by April 15 and pay just $99. That's a savings for new members from the regular rate of $150/year. If you have already joined for the first time at the higher rate, you will receive a discount on your conference registration. Either way, it's an unbeatable offer. Members also receive a discount on contest entry fees and conference registrations.
Indeed, I know the challenges you face. Our newsrooms are smaller, our budgets are tighter, and we are challenged to do more with less. One of my goals as APME president this year is to provide more meaningful tools to help you navigate the ever-changing media landscape. If you are an innovative thinker who has moved novel ideas from concept to action – with success – we need you. I am determined to find ways we can connect daily and solve problems in real time – together. It is essential that news leaders like yourself join the conversation and help all of us create new opportunities for our readers, our newsrooms and this business that we love so dearly.
Take a minute and go to our website, http://www.apme.com/, and join our ranks. If you are a new member, use the promo code "Newdiscount." While you're there, look around and sign up for a committee. If nothing interests you, drop me a line at email@example.com. I want to hear from you.
My very best,
Hollis R. Towns
Asbury Park Press
P.S. If you sign up as a new member by April 15, we will send you a free 2010 Great Ideas thumb drive and an AP "I am not a paper cup" mug.