Quad-City Times wins Innovator of the Month for Friday Night Tweets
Monday, October 03, 2011
Posted by: Laura Sellers-Earl
The Quad-City Times in Davenport, Iowa, is the September winner of APME's Innovator of the Month contest. The paper is honored for its innovative digital work in covering high school football.
APME's Innovator of the Year, now in its fifth year, has expanded in 2011 by naming an innovation of the month.
Here's how the entry submitted by Jan Touney, executive editor, described the newspaper's work:
"Friday Night Tweets is a way for our sports staff to provide immediate information and to interact with high school football fans across a two-state area (Iowa and Illinois) every Friday. Reporters from our paper give frequent updates on the games they are covering via Twitter, reporting any scoring plays and also providing statistics and analysis through the evening.
"We also tap into Twitter updates given by reporters from other papers with all of it being funneled into a Coveritlive blog on our website. An editor in the office monitors the blog, approving comments from readers, updating a scoreboard and occasionally posing poll questions for readers.
"The blog generally begins around 7 p.m., right when most games are starting and extends late into the evening, usually linking to a video panel discussion called "Late Hits,’’ in which our reporters discuss the highlights of the evening.”
"Lots of newspapers are struggling with how to cover preps when their staff and newshole are shrinking. The Quad-City Times has found a way to provide coverage and reach the target audience through the mediums they are most likely to be reading: Twitter and live chats, said APME judge Kathy Best, managing editor of The Seattle Times.