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2006 NewsTrain Program in Charleston

APME NewsTrain/Charleston

Full Program

October 11 - 12, 2006

Wednesday, October 11:
10:00 a.m. Registration
10:30 a.m. Welcome and conference overview
Elaine Kramer, coordinator, APME NewsTrain
11:00 a.m. Editors as Leaders (All)
Presenter: Butch Ward
12:30 p.m. Lunch
1:30 p.m. Why Training Matters (All)
Why: Because news organizations are a business, too
A discussion of why some news organizations are putting more emphasis on professional development of their staffs. Resources you can use to get valuable training for yourself and push for more training for those you lead. Take a virtual tour of a new e-learning site, News University at Poynter.
Presenter: Elaine Kramer, APME NewsTrain project
2:00 p.m. Better Online Journalism
Part 1: Understanding New Media (All)

Presenter: Rusty Coats
3:30 p.m. Coffee Break
3:45 p.m. Effective Feedback / Handling Difficult Conversations (Blue Team)
Why: It's essential to helping staffers grow
Learn why it's important to tie your feedback to key goals. Learn how to structure a difficult conversation; words and phrases that will get through to the listener, and the importance of practicing those conversations beforehand. Learn how to listen effectively, respond to feedback, and look for clues that the other person is really listening to you.
Presenter: Butch Ward
Location: Side A
3:45 p.m. Better Online Journalism
Part 2: Rethinking Your Role (Green Team)

As the newsroom changes along with the internet, the frontline editor's job is being transformed, too. Storytelling possibilities expand greatly on the Web. Podcasts and blogs present new challenges for the assigning editor. Being resourceful and creative has always been a key part of the frontline editor's job. Now the mid-level editor must be thinking about all the different platforms that can be served, including how the print version of the next day's story must change as a result of the 24/7 news cycle. This session focuses on how frontline editors need to think to flourish in an expanded role.
Presenter: Rusty Coats
Location: Side B
4:45 p.m. Coffee Break
5:00 p.m. Effective Feedback / Handling Difficult Conversations (Green Team)
Why: It's essential to helping staffers grow
Learn why it's important to tie your feedback to key goals. Learn how to structure a difficult conversation; words and phrases that will get through to the listener, and the importance of practicing those conversations beforehand. Learn how to listen effectively, respond to feedback, and look for clues that the other person is really listening to you.
Presenter: Butch Ward
Location: Side A
5:00 p.m. Better Online Journalism
Part 2: Rethinking Your Role (Blue Team)

As the newsroom changes along with the internet, the frontline editor's job is being transformed, too. Storytelling possibilities expand greatly on the Web. Podcasts and blogs present new challenges for the assigning editor. Being resourceful and creative has always been a key part of the frontline editor's job. Now the mid-level editor must be thinking about all the different platforms that can be served, including how the print version of the next day's story must change as a result of the 24/7 news cycle. This session focuses on how frontline editors need to think to flourish in an expanded role.
Presenter: Rusty Coats
Location: Side B
6:30 p.m. Reception at Robert C. Byrd Federal Courthouse
Sponsored by West Virginia Press Association

Why: To keep the conversation going

Thursday, October 12:
8:45 a.m. Welcome back & announcements (All)
9:00 a.m. Coaching Writers and Stories
Why: The best editing occurs before a single word is written.
Editors need to get involved early, talk about ideas, discuss the likely paths the story could take, the diverse sources that could be contacted. Learn how to ask the right questions; how to have difficult conversations about stories; and how to get writers to be better editors of their own work. Includes strategies for making every moment count.
Presenter: Carl Sessions Stepp
10:00 a.m. Coffee Break
10:15 a.m. Coaching a Creative Enterprise
Why: Readers want and appreciate different approaches to stories.
This seminar teaches you to coach story ideas that take different approaches in focus, tone, structure and format. Includes tools to help you refocus routine ideas; a variety of story forms beyond the inverted pyramid; storytelling techniques, and alternative forms that use graphic presentation to convey information instead of a story. Also includes discussion of the collaborative processes needed to guide such stories to publication.
Presenter: Carl Sessions Stepp
11:45 a.m. Lunch
12:45 p.m. Building Readership
Why: Readers are the whole point.
You've heard about the Readership Institute's groundbreaking study and subsequent research, but you're not sure what to make of it all. Are newspapers really using this stuff, and is it making a difference? You bet it is, and we'll show you some of the best examples from around the country. You'll take away good, useful ideas that can help your newspaper increase its readership.
Presenter: Brad Dennison
2:00 p.m. Coffee Break
2:15 p.m. Fixing Stories Without Breaking Spirits
Why: Sometimes stories need work when they come in.
What do you do when a story needs work? What do you do when time is especially short? This seminar helps you make the most of your time editing a story that has been turned in. Some tips for building your own confidence and competence, and for dealing with reporters and their egos.
Presenter: Carl Sessions Stepp
3:30 p.m. Getting Better Pictures in the Paper
Why: Photographers are good storytellers, too.
Learn how to plan early, with editors, reporters and photographers working together. Improve the photographic report by eliminating cliché pictures and adding photos that really tell the story. Learn the importance of a visual leader in your newsroom and the importance of hiring people with the right skills.
Presenter: Bob Lynn, long-time photo editor, author
4:30 p.m. NewsTrain Caboose
Taking the lessons home, feedback forms and goodbye
Presenter: Elaine Kramer
4:45 p.m. Workshop ends

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