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2007 NewsTrain Program in Bergen County

DRAFT

APME/NewsTrain in Bergen County, Part 2

Full Program

Nov. 14 - 15, 2007

Wednesday, Nov. 14:
9:30 a.m. Registration
Location: Follow signs in lobby
10:00 a.m. Introductions and welcome to NewsTrain (All)
Presenters: Elaine Kramer, APME NewsTrain project manager
Location: 2nd Floor AV Room
10:30 a.m. Leading in a Time of Change (ALL)
Why: The ground is shifting for journalists, from changes in corporate ownership to increasing job responsibilities to the digital transformation of media.
Rapid change is difficult for many people. Learn how to cope with the changing media landscape, and to stay true to your values in a swiftly shifting environment. Learn strategies to help you lead your staff through changing times, and motivate journalists to see the potential for doing great journalism in new ways. This session focuses on how frontline editors need to think to flourish as their newsrooms change.
Presenter: Michael Roberts, Deputy Managing Editor, Arizona Republic
Location: 2nd Floor AV Room
12:00 p.m. Lunch
Location: 2nd Floor AV Room
12:45 p.m. News Ethics and Values (Green Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Bob Steele, Nelson Poynter Scholar for Journalism Values and Senior Faculty, Ethics, at The Poynter Institute
Location: 4th Floor AV Room
12:45 p.m. Online Story Forms (Blue Team)
Why: Every journalist wants the story to be told in the best way possible.
There are a lot of new story forms available on most newspaper Web sites. But when should your staff produce which kind of story? And how do you make each story - whether audio slide-show, photo gallery, blog or podcast - the best it can be? This course introduces frontline editors to common online story forms, and offers practical advice on which to choose in what situation, and how to make each story as effective as possible.
Presenter: Michael Roberts, Deputy Managing Editor, Arizona Republic
Location: 2nd Floor AV Room
2:15 p.m. Break
2:30 p.m. Media Business Insider (All)
As journalists, we understand that context is a vital part of every story. But do you understand the business context of your own job? Do you know how your own company works? This seminar teaches the basics of newspaper/media finance, and some of the major dynamics of revenue and expenses at your company. Includes some basics to help you "make the business case" for a new product you'd like to push for such as a page, a section or new online feature.
Presenter: Bob Steele and Stephen Borg, publisher, The Record and Herald News
Location: 2nd Floor AV Room
4:00 p.m. Break
4:15 p.m. News Ethics and Values (Blue Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Bob Steele, Nelson Poynter Scholar for Journalism Values and Senior Faculty, Ethics, at The Poynter Institute
Location: 4th Floor AV Room
5:00 p.m. Online Story Forms (Green Team)
Why: Every journalist wants the story to be told in the best way possible.
There are a lot of new story forms available on most newspaper Web sites. But when should your staff produce which kind of story? And how do you make each story - whether audio slide-show, photo gallery, blog or podcast - the best it can be? This course introduces frontline editors to common online story forms, and offers practical advice on which to choose in what situation, and how to make each story as effective as possible.
Presenter: Michael Roberts, Deputy Managing Editor, Arizona Republic
Location: 2nd Floor AV Room
5:45 p.m. End of Day 1

Thursday, Nov. 15:
8:30 a.m. Continental breakfast available
Location: Second Floor A-V Room
9:00 a.m. Welcome back & announcements
Presenter, Elaine Kramer, APME NewsTrain project manager
Location: Second Floor A-V Room
9:15 a.m. Difficult Conversations (Blue Team)
Why: Is there a problem you are not dealing with? We can help.
Learn how to plan and carry out a difficult conversation. Learn how to conduct yourself; words and phrases that will get through to the listener; what to do if things break down. Learn how to listen effectively, respond to feedback, and look for clues that the other person is hearing the message.
Presenter: Bob Steele
Location: 4th Floor AV Room
9:15 a.m. Story Planning for Multiple Media (Green Team)
Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?"
Story planning currently involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.
Presenter: Michael Roberts
Location: 2nd Floor AV Room
10:45 a.m. Break
11:00 a.m. Story Planning for Multiple Media (Blue Team)
Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?"
Story planning currently involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.
Presenter: Michael Roberts
Location: 2nd Floor AV Room
11:00 a.m. Difficult Conversations (Green Team)
Why: Is there a problem you are not dealing with? We can help.
Learn how to plan and carry out a difficult conversation. Learn how to conduct yourself; words and phrases that will get through to the listener; what to do if things break down. Learn how to listen effectively, respond to feedback, and look for clues that the other person is hearing the message.
Presenter: Bob Steele
Location: 4th Floor AV Room
12:30 a.m. Lunch
1:30 p.m. Cultural Toolbox (All)
Developing stories that appeal to diverse audiences and handling controversial topics is not so difficult once you have the right skills. Journalists need cultural literacy, new reporting techniques and communication skills that can reduce the risk of misunderstandings. Learn to cover taboo issues in ways that promote useful community dialogues.
Presenter: Joan Nassivera, National Desk assignment editor, New York Times, and author of "The New York Times Guide for Immigrants to New York City"
Location: 2nd Floor AV Room
3:00 p.m. Break
3:15 p.m. Lessons Learned Along the Information Highway (All)
Presenter: David Ledford, Executive Editor, The News Journal, Wilmington, and vice president APME board of directors
Location: 2nd Floor AV Room
4:15 p.m. Wrap-up (All)
Presenter: Elaine Kramer
Location: 2nd Floor AV Room
4:30 p.m. End of workshop

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