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2007 NewsTrain Program in Milwaukee

APME/NewsTrain in Milwaukee, Part 2

Full Program

October 31 - November 1, 2007

Wednesday, October 31:
10:00 a.m. Registration
Location: Training Center
10:30 a.m. Welcome and Introductions (ALL)
Presenters: George Stanley, Journal Sentinel managing editor, and Elaine Kramer, NewsTrain project manager
Location: Training Center
11:00 a.m. Leading in a Time of Change (ALL)
Why: The ground is shifting for journalists, from changes in corporate ownership to increasing job responsibilities to the digital transformation of media.
Rapid change is difficult for many people. Learn how to cope with the changing media landscape, and to stay true to your values in a swiftly shifting environment. Learn strategies to help you lead your staff through changing times, and motivate journalists to see the potential for doing great journalism in new ways. This session focuses on how frontline editors need to think to flourish as their newsrooms change.
Presenter: Michael Roberts
Location: Training Center
12:30 p.m. Lunch
Locations: Pick up food in Training Center / Eat Training Center, Training Center 2 or Deck-View Conference Room
1:30 p.m. Coaching Writers (Blue Team)
Why: More talk leads to an easier edit.
You'll learn how to coach rather than just fix stories on deadline. We explore an approach to coaching writers that involves reporters and editors working together throughout the entire story process, discussing ideas, focus, reporting, organization, structure and prose.
Presenter: Michael Roberts
Location: Training Center
1:30 p.m. Difficult Conversations (Green Team)
Why: Is there a problem you are not dealing with? We can help.
Learn how to plan and carry out a difficult conversation. Learn how to conduct yourself; words and phrases that will get through to the listener; what to do if things break down. Learn how to listen effectively, respond to feedback, and look for clues that the other person is hearing the message.
Presenter: Kristin Gilger
Location: Training Center 2
3:00 p.m. Coffee Break
Location: Training Center
3:15 p.m. Coaching Writers (Green Team)
Why: More talk leads to an easier edit.
You'll learn how to coach rather than just fix stories on deadline. We explore an approach to coaching writers that involves reporters and editors working together throughout the entire story process, discussing ideas, focus, reporting, organization, structure and prose.
Presenter: Michael Roberts
Location: Training Center
3:15 p.m. Difficult Conversations (Blue Team)
Why: Is there a problem you are not dealing with? We can help.
Learn how to plan and carry out a difficult conversation. Learn how to conduct yourself; words and phrases that will get through to the listener; what to do if things break down. Learn how to listen effectively, respond to feedback, and look for clues that the other person is hearing the message.
Presenter: Kristin Gilger
Location: Training Center 2
4:45 p.m. Coffee Break
Location: Training Center
5:00 p.m. Difficult Conversations in Practice (ALL)
Participants get the chance to practice the difficult conversations they need to have in the newsroom.
Presenter: Kristin Gilger
Location: Training Center
6:15 p.m. End of Day 1
6:30 p.m. Reception
Why: Because you deserve it!
The conversation continues at a reception at the Newsroom Pub, 137 E. Wells St. (walking distance). Cocktails and hors d'oeuvres at the reception; dinner on your own.

Thursday, November 1:
8:30 a.m. Continental breakfast available
Location: Training Center
8:45 a.m. Welcome back & announcements (ALL)
Location: Training Center
9:00 a.m. Online Story Forms (Blue Team)
Why: Every journalist wants the story to be told in the best way possible.
There are a lot of new story forms available on most newspaper Web sites. But when should your staff produce which kind of story? And how do you make each story - whether audio slide-show, photo gallery, blog or podcast - the best it can be? This course introduces frontline editors to common online story forms, and offers practical advice on which to choose in what situation, and how to make each story as effective as possible.
Presenter: Michael Roberts
Location: Training Center 2
9:00 a.m. News Ethics & Values in the Digital Age (Green Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Kristin Gilger
Location: Deck-View Conference Room
10:30 a.m. Coffee Break
Location: Training Center
10:45 a.m. Online Story Forms (Green Team)
Why: Every journalist wants the story to be told in the best way possible.
There are a lot of new story forms available on most newspaper Web sites. But when should your staff produce which kind of story? And how do you make each story - whether audio slide-show, photo gallery, blog or podcast - the best it can be? This course introduces frontline editors to common online story forms, and offers practical advice on which to choose in what situation, and how to make each story as effective as possible.
Presenter: Michael Roberts
Location: Training Center 2
10:45 a.m. News Ethics & Values in the Digital Age (Blue Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Kristin Gilger
Location: Deck-View Conference Room
12:15 a.m. Lunch
Locations: Pick up food in Training Center / Eat either in Training Center, Training Center 2 or Deck-View Conference Room
1:15 p.m. Story Planning for Multiple Media (All)
Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?"
Story planning currently involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.
Presenter: Michael Roberts
Location: Training Center
2:45 p.m. Coffee Break
Location: Training Center
3:00 p.m. The Changing Media Business (All)
As journalists, we understand that context is a vital part of every story. But do you understand the business context of your own job? Do you know how your own company works? This seminar teaches the basics of newspaper/media finance, explaining the main economic drivers and the stressors in the industry today. Includes some basics to help you "make the business case" for a new product you'd like to push for such as a page, a section or new online feature.
Presenter: Brad Dennison, VP Editorial / GateHouse Media
Location: Training Center
4:15 p.m. NewsTrain Caboose
Taking the lessons home, feedback forms and goodbye
Presenter: Elaine Kramer
Location: Training Center
4:30 p.m. End of workshop

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