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2007 NewsTrain Program in Richmond

APME/NewsTrain in Richmond, Va.

Full Program

November 8-9, 2007

Thursday, November 8:
10:00 a.m. Registration
Presenter: Elaine Kramer, NewsTrain project manager Location:
10:30 a.m. Welcome and Introductions (ALL)
Presenter: Elaine Kramer, NewsTrain project manager
Location:
11:00 a.m. The Big Picture (ALL)
Why: You want to understand the digital transformation of news coverage and information distribution, and particularly, how the news media's relationship with readers is changing.
The relationship between the news media and news consumers is changing rapidly, with readers choosing not to simply reside at the receiving end of a monologue. This course reviews news consumption trends among old and new media, exploring the lessons of MySpace, YouTube, Pandora Radio, and other online social communities. And it helps you take home ideas of how to put those lessons to work.
Presenter: Rusty Coats
Location:
12:30 p.m. Lunch
Locations:
1:30 p.m. Coaching Newswriting for Online (Blue Team)
Why: The news story requires special attention due to its importance on the Web and the way online readers consume news.
Learn the steps for coaching reporters to write the best news stories for the Web. This seminar guides editors to a more productive working relationship with reporters, who are now producing coverage for online as well as print. This seminar teaches editors what news stories are compelling on the Web; how to break up content for the Web page, using boxes, blurbs, bullets and subheads; and how to coach reporters to become adept at these online newswriting styles.
Presenter: Jacqui Banaszynski
Location:
1:30 p.m. News Ethics and Values in the Digital Age (Green Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Rusty Coats
Location:
3:00 p.m. Coffee Break
Location:
3:15 p.m. Coaching Newswriting for Online (Green Team)
Why: The news story requires special attention due to its importance on the Web and the way online readers consume news.
Learn the steps for coaching reporters to write the best news stories for the Web. This seminar guides editors to a more productive working relationship with reporters, who are now producing coverage for online as well as print. This seminar teaches editors what news stories are compelling on the Web; how to break up content for the Web page, using boxes, blurbs, bullets and subheads; and how to coach reporters to become adept at these online newswriting styles.
Presenter: Jacqui Banaszynski
Location:
3:15 p.m. News Ethics and Values in the Digital Age (Blue Team)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Rusty Coats
Location:
4:45 p.m. Coffee Break
Location:
5:00 p.m. Leading in a Time of Change (ALL)
Why: The ground is shifting for journalists, from changes in corporate ownership to increasing job responsibilities to the digital transformation of media.
Rapid change is difficult for many people. Learn how to cope with the changing media landscape, and to stay true to your values in a swiftly shifting environment. Learn strategies to help you lead your staff through changing times, and motivate journalists to see the potential for doing great journalism in new ways. This session focuses on how frontline editors need to think to flourish as their newsrooms change.
Presenter: Jacqui Banaszynski
Location:
6:15 p.m. End of Day 1

Friday, November 9:
8:30 a.m. Continental breakfast available
Location:
8:45 a.m. Welcome back & announcements (ALL)
Location:
9:00 a.m. Story Planning for Multiple Media (Blue Team)
Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?"
Story planning currently involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.
Presenter: Rusty Coats
Location:
9:00 a.m. 2-Day, 2-Week, 2-Month planning (Green Team)
Why: News cycles require editors to anticipate future needs.
Newsrooms tend to live in the moment, because most journalists love the immediacy of reporting and storytelling. But a well-run operation plans today for what's coming in the days, weeks and months ahead. This seminar helps you understand what it takes to produce research, photos, news graphics, illustrations, Web design, page design, audio slide-shows, headlines and solid copy editing. It helps you identify newsroom partners, and learn to coach your staff to think both long and short term.
Presenter: Jacqui Banaszynski
Location:
10:30 a.m. Coffee Break
Location:
10:45 a.m. Story Planning for Multiple Media (Green Team)
Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?"
Story planning currently involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.
Presenter: Rusty Coats
Location:
10:45 a.m. 2-Day, 2-Week, 2-Month planning (Blue Team)
Why: News cycles require editors to anticipate future needs.
Newsrooms tend to live in the moment, because most journalists love the immediacy of reporting and storytelling. But a well-run operation plans today for what's coming in the days, weeks and months ahead. This seminar helps you understand what it takes to produce research, photos, news graphics, illustrations, Web design, page design, audio slide-shows, headlines and solid copy editing. It helps you identify newsroom partners, and learn to coach your staff to think both long and short term.
Presenter: Jacqui Banaszynski
Location:
12:15 a.m. Lunch
Locations:
1:15 p.m. Handling Difficult Conversations (All)
Why: Is there a problem you are not dealing with? We can help.
Learn how to plan and carry out a difficult conversation. Learn how to conduct yourself; words and phrases that will get through to the listener; what to do if things break down. Learn how to listen effectively, respond to feedback, and look for clues that the other person is hearing the message.
Presenter: Jacqui Banaszynski
Location:
2:45 p.m. Coffee Break
Location:
3:00 p.m. Covering the New Dominion (All)
Presenter: Bobbi Bowman
Location:
4:15 p.m. NewsTrain Caboose
Taking the lessons home, feedback forms and goodbye
Presenter: Elaine Kramer
Location:
4:30 p.m. End of workshop

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