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2007 NewsTrain Program in Tampa

APME/NewsTrain in Tampa

Full Program

November 2 - 3, 2007

Friday, Nov. 2:
8:00 a.m. Arrive, register
Location: The Tampa Tribune, 202 South Parker Street
8:30 a.m. Welcome and Introductions (ALL)
Location: Tribune Auditorium, Main Floor
9:00 a.m. The Big Picture (ALL)
Why: You want to understand the digital transformation of news coverage and information, and how the news media's relationship with readers is changing.
This course considers journalists' changing relationship with news consumers. It reviews how the public is using new media, and explores the lessons of packaging tools, as well as such social networking sites as MySpace or YouTube, and helps you take home ideas using these lessons.
Presenter: Jody Brannon, senior editor, MSN.com
Location: Tribune Auditorium, Main Floor
10:00 a.m. Break
Location: Tribune Auditorium, Main Floor
10:30 a.m. Ethics and Values in the Digital Age (ALL)
Why: News values and ethical decision-making remain critical, no matter the platform.
As new formats and concepts emerge, new issues involving ethics and standards develop, too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media.
Presenter: Bob Steele, senior faculty in ethics, Poynter Institute
Location: Tribune Auditorium, Main Floor
11:45 a.m. Lunch
Location: Tribune Auditorium, Main Floor
12:30 p.m. Coaching Writers (Blue Team)
Why: More talk leads to an easier edit.
You'll learn how to coach rather than just fix stories on deadline. We explore an approach that involves reporters and editors working together throughout the entire story process - discussing ideas, focus, reporting, organization, structure.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Room 1-A, Main Floor
12:30 p.m. Editing Blogs (Green Team)
Why: Editors are dealing with a new species of writing.
You'll learn when to apply a light touch and when to bring your full editing skills to bear.
Presenter: Jody Brannon, senior editor, MSN.com
Location: Tribune Auditorium, Main Floor
2:00 p.m. Break
Location: Tribune Auditorium, Main Floor
2:15 p.m. Coaching Writers (Green Team)
Why: More talk leads to an easier edit.
You'll learn how to coach rather than just fix stories on deadline. We explore an approach that involves reporters and editors working together throughout the entire story process - discussing ideas, focus, reporting, organization, structure.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Room 1-A, Main Floor
2:15 p.m. Editing Blogs (Blue Team)
Why: Editors are dealing with a new species of writing.
You'll learn when to apply a light touch and when to bring your full editing skills to bear.
Presenter: Jody Brannon, senior editor, MSN.com
Location: Tribune Auditorium, Main Floor
3:45 p.m. Break
Location: Tribune Auditorium, Main Floor
4:00 p.m. Online Story Forms (ALL)
Why: Every journalist wants the story to be told in the best ways possible. There are many new story forms available on news Web sites.
This course introduces frontline editors to common online story forms, offers practical advice on which to choose in what situation, and advises how to make each story as effective as possible. You'll learn about the potential of audio slide shows, photo galleries, blogs and podcasting.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Tribune Auditorium, Main Floor
5:15 p.m. Wrap-up of Day 1 Sessions
Convene, Evaluations
5:30 p.m. Reception, hosted by Tampa Tribune
Continue the conversation. 5:30-7 p.m.
Light appetizers and drinks
Location: Rooftop News Center Terrace
Dinner on your own.

Saturday, Nov. 3:
8:30 a.m. Welcome back & announcements
Location: Tribune Auditorium, Main Floor
8:45 a.m. Leading in a Time of Change (ALL)
Why: The ground is shifting for journalists, from changes in corporate ownership to more job responsibilities to digital transformation.
Learn ways to cope with the changing media landscape and stay true to your values. Learn strategies to help lead your staff through the changing times and motivate journalists to see the potential for great journalism in new ways.
Presenter: Jody Brannon, senior editor, MSN.com
Location: Tribune Auditorium, Main Floor
9:45 a.m. Story Planning for Multiple Media (Green Team)
Why: It no longer suffices to plan a story first and later say, "What have we got for the Web?"
Story planning now involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage, learning to develop from the beginning components for multiple media.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Tribune Auditorium, Main Floor
9:45 a.m. Databases, Maps and More: Interaction Drives Readers to Your Website (Blue Team)
Why: The internet above all is a search tool, and you can provide local information that readers can mine.
You'll learn how to put large databases online and make them easily searchable; how to mesh data and Google maps for interactive features; how, and how not, to use crowd sourcing.
Panel Moderator: Terry Eberle, executive editor, Florida Today
Panelists: Rob Barry, computer assisted reporter, The Miami Herald; Ellyn Angelotti, interactivity editor, Poynter Institute
Location: Room 1-A, Main Floor
11:15 a.m. Story Planning for Multiple Media (Blue Team)
Why: It no longer suffices to plan a story first and later say, "What have we got for the Web?"
Story planning now involves developing stories simultaneously for print and digital. Using the case study method, you will practice techniques for brainstorming and planning coverage, learning to develop from the beginning components for multiple media.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Tribune Auditorium, Main Floor
11:15 a.m. Databases, Maps and More: Interaction Drives Readers to Your Website (Green Team)
Why: The internet above all is a search tool, and you can provide local information that readers can mine.
You'll learn how to put large databases online and make them easily searchable; how to mesh data and Google maps for interactive features; how, and how not, to use crowd sourcing.
Panel Moderator: Terry Eberle, executive editor, Florida Today
Panelists: Rob Barry, computer assisted reporter, The Miami Herald; Ellyn Angelotti, interactivity editor, Poynter Institute
Location: Room 1-A, Main Floor
12:45 p.m. Lunch
Location: Tribune Auditorium, Main Floor
1:30 p.m. Working with Teams (All)
Why: Journalism is a team sport.
Learn how to lead a team, and to contribute effectively as a team member. Address setting goals, agreeing on team policies and procedures, continuously learning how to work more effectively.
Presenter: Michael Roberts, deputy managing editor for staff development, The Arizona Republic, Phoenix, Arizona
Location: Tribune Auditorium, Main Floor
2:45 p.m. Break
Location: Tribune Auditorium, Main Floor
3:00 p.m. Thinking Visually (All)
Why: Editors accustomed to telling stories with words in print now often must think first about telling stories with photos and other visuals.
Visual storytelling requires a different mind-set and different approaches. We'll talk about those; look at what newspapers, big and small, are creating; suggest how their techniques can be applied to your newsroom.
Presenter: Anne Glover, assistant managing editor for online features, St. Petersburg Times
Location: Tribune Auditorium, Main Floor
4:00 p.m. NewsTrain Caboose
Taking the lessons home, feedback forms and goodbye
Location: Tribune Auditorium, Main Floor
4:30 p.m. End of workshop

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