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2008 NewsTrain Program in New Orleans

APME/NewsTrain in New Orleans, La.

Full Program

May 13 - May 14, 2008

Tuesday, May 13:
9:30 a.m. Registration
10:30 a.m. Welcome and introductions
11:00 a.m. The Big Picture
Presenter: Anthony Moor
Why: You want to stay informed about the state of the industry and get ahead of the digital transformation in gathering and distributing news and information.
The relationship between the news media and news consumers is changing rapidly, with readers choosing not to simply reside at the receiving end of a monologue. This course reviews news consumption trends among old and new media, including some less-known cautionary trends; explains how news organizations are reacting to the trends; and explores how the digital business is fragmenting into distribution channels, each with the need for different content strategies. It helps journalists understand the need to have a newsroom innovation strategy for developing new information products and managing them for new and existing audiences.
12:30 p.m. Lunch
1:30 p.m. Multimedia Story Planning
Presenter: Michael Roberts
Why: Because a story is no longer just a string of paragraphs measured in inches, and planning can't be just about tomorrow's newspaper.
This seminar covers how to think of stories not solely as lines on the printed page but as topics to be covered in a host of possible ways, including sound slides, databases, videos, blogs, photo galleries and the traditional article. The workshop helps participants learn to plan continually for content for all platforms.
3:30 p.m. Break
3:45 p.m. Alternative Distribution / Putting Feeds, Aggregation and Social Networking to Work
Presenter: Anthony Moor
Why: You want to grow your audience and improve your journalism, so your staff must take advantage of new digital tools for both gathering and distributing news, information and data.
This seminar explains how journalists can leverage technology to enhance content on their own digital platforms, and use burgeoning alternative ways to share content with users and readers. Participants learn how newsrooms can use tools like social widgets, Twitter, You Tube, RSS feeds and newsletters to gather news and information, and to distribute it. The workshop breaks down some key ways that aggregation and social networking can improve your journalism and distribute your content.
5:15 p.m. Break
5:30 p.m. Ethics and Values in the Digital Age
Panel will discuss critical issues such as appropriate use of story comments, privacy, credibility of user-supplied content, and more.
6:30 p.m. End of Day 1

Wednesday, May 14:
8:45 a.m. Welcome back, announcements
Presenters: Peter Kovacs, Elaine Kramer
9:10 a.m. Your Data Strategy - What Information To Collect, and What You Can Do With It
Presenter: Anthony Moor
Why: In a digital world, everything you do - every story you write - is data. You need to know how this fact impacts your newsroom and your journalism.
If 2008 is year of video, the coming years will be all about data. Journalists must understand this trend and run with it to remain indispensible providers of information. This seminar is not about CAR techniques. It teaches the fundamentals of news reporting, writing and editing in a data-driven environment, as we begin tagging, organizing, unpacking and recombining the journalism that we produce. It provides ideas for how to apply technology in new and different ways, including mash-ups, mapping, graphing and more and it examines how other Web sites are using data-driven tools that you see, and those that you don't see. It also suggests ways to help your newsroom create a good data strategy.
10:30 a.m. Break
10:45 a.m. Slide Shows that Tell a Story
Presenter: Michael Roberts
Why: Photographs combined with sound or captions can be powerful story forms.
This seminar focuses on planning, developing and shaping different kinds of stories in slide-show formats. Participants learn to coach their staffs to go beyond just a collection of photos with simple cutline information tacked on. Instead, you will learn how to combine photographs with vivid captions or effective audio to tell stories that will pull readers in.
12:15 p.m. Lunch
1:15 p.m. Coaching Newswriting for Online
Presenter: Anthony Moor
Why: Effective writing is most important in every journalistic form, including blogs, multimedia, breaking news and headlines.
This seminar helps participants coach their staffs to improve the quality of writing for online story forms. Want to increase loyalty to your site? You'll learn: Voice is one of the key elements that make a blog work. Writing for a multimedia package requires an understanding of how each element is one component of the whole story. For breaking news, writing in takes is a must. And headlines should be written to catch the attention of search engines as well as people.
2:45 p.m. Break
3:00 p.m. Brief Videos, Good Journalism
Presenter: Michael Roberts
Why: You don't have to have a TV background to report and tell stories effectively through video. Not all stories cry out to have video, but in some cases, it can be the best way or one important way to tell a story. This seminar helps journalists know when video could be effective, and suggests various video story forms that may be most appropriate in different situations. It includes explanations of not only 'when to do' and 'what to do' but 'what it takes.'
4:15 p.m. Conclusion
Presenter: Elaine Kramer
Final thoughts, feedback forms, farewell

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