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2009 NewsTrain Program in Norman
APME NewsTrain / Norman, Okla.

TRACK 1

FRIDAY, Sept. 25, 2009 – TRACK 1

10-10:15

Intro and welcome, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

10:15-12:30

Hands-on Training / Making Better Web Video*, Gaylord Hall 1120

Presenter: Robb Montgomery

Why: As an editor, you need to know how to plan, edit and produce strong visual stories for the Web.

This condensed video primer will focus on the fundamentals of reporting video stories (Shooting, interviewing and basic edit techniques).

*NOTE: Participants in the "Hands-on Training - Making Better Web Video" workshop will work in pairs or threes. Participants should bring any camera that shoots digital video, and connecting cords. You may bring your own wireless enabled laptop loaded with editing software, or plan to use a workstation in the computer lab. If you plan to use your own laptop, please download a free trial version of an editing software before the workshop if none is currently installed. People who want to attend this workshop but don't have a camera, should note this at registration in order to be paired with someone bringing equipment.

12:30-1

Lunch, 1ST Floor, InAsMuch Foundation Commons Area

1-2

Bob Dotson’s keynote speech, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

"A Survival Kit for Professional Storytellers: How To Compete with Cell Phones and Web Sites”

NBC News Correspondent, Bob Dotson, has an unusual beat. For 40 years he has looked behind the media mirror that reflects the powerful and popular to find tales of people who are practically invisible, the stories about us.

His Emmy award winning Today Show series, ‘American Story with Bob Dotson,’ is filled with such people, the kind who don’t send out press releases, but who quietly change our lives.Bob will show you how to use all the tools, not just quotes and copy, but natural sound and video that will makethe story memorable.

2-3:30

Hands-on Training / Making Better Web Video (continued), Gaylord Hall 1120 (Computer Classroom)

3:30-3:45

Break, 1st Floor

3:45-5

Hands-on Training / Making Better Use of Social Media**, Gaylord Hall 1120 (Computer Classroom) Presenter: Robb Montgomery

Why: Social Media techniques can improve journalism and the connection to the communities journalists serve

Live interactive demonstration of a few key social media tools and techniques. Learn the culture and best practices for creating digital media that works better with the real-time Web. Examples will include Twitter for journalists and Delicious for reporting.

**NOTE: Participants in the "Hands-on Training - Making Better Use of Social Media" should plan to use a workstation in the computer lab or bring a wireless-enabled laptop.

5-5:15

Wrap-up, Gaylord Hall 1120 (Computer Classroom)


TRACK 2

FRIDAY, Sept. 25, 2009 – TRACK 2

10-10:15

Intro and welcome, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

10:15-11:15

The Big Picture / Staying Ahead in a Changing Media World, Gaylord Hall 2030

Presenter: Mark Briggs

Why: You want to stay informed about the state of the industry and get ahead of the digital transformation in newsrooms.

If print circulation's your only metric, you might think readers no longer care about the news. But our appetite for information is growing - we're just looking for it in different places. This digital transformation is not only changing newspapers' relationship with their communities, it’s giving us new and interesting methods of covering them. So let's look at content that works on the web, and the platforms, tools and networks that can help us connect with readers wherever they are.

11:15-11:30

Break, 1ST Floor

11:30-12:30

CHOOSE ONE

Challenges of the Continuous NewsDesk, Gaylord Hall 2030

Presenter: Ken Fleming

Why: Journalists can learn from research that reveals the difficulties newsrooms face as they try to cover the news continuously.

The Reynolds Journalism Institute at University of Missouri recently completed a study of what reporters and editors think about the continuous news cycle, and journalistic challenges it creates in newsrooms. This course provides the chance to seek solutions to some of the thorny problems.

—OR—

Alternative Story Forms for Print, Gaylord Hall 2025

Presenter: David Arkin

Why: Newspaper readers like the non-linear presentations adopted by magazines and Web sites.

A mainstay of print news coverage is the routine story on civic issues or evergreen topics that are not, shall we say, terribly engaging. Fortunately, newsrooms can make routine coverage more interesting and digestible with alternative story forms. This seminar teaches editors to spot opportunities for these non-linear stories, and helps them make the most of both the available newshole and staff time. Includes templates you can take home and put to use right away.

12:30-1

Lunch, 1st Floor InAsMuch Foundation Commons Area


1-2

Bob Dotson’s keynote speech, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

"A Survival Kit for Professional Storytellers: How To Compete with Cell Phones and Web Sites”

NBC News Correspondent, Bob Dotson, has an unusual beat. For 40 years he has looked behind the media mirror that reflects the powerful and popular to find tales of people who are practically invisible, the stories about us.

His Emmy award winning Today Show series, ‘American Story with Bob Dotson,’ is filled with such people, the kind who don’t send out press releases, but who quietly change our lives.Bob will show you how to use all the tools, not just quotes and copy, but natural sound and video that will makethe story memorable.

2-3:30

Defining What’s Good in Digital Media, Gaylor Hall 2030

Presenter: Mark Briggs

Why: Working with continual deadlines and fewer journalists, an editor needs to know how to establish what is "good.”

In times of change and new directions, quantifying and clearly communicating what constitutes "good” work in digital journalism is critical to lasting success. This program explains how to create standards and then use those standards to provide effective directions and feedback. Includes examples and practice setting standards.

3:30-3:45

Break, 1st Floor

3:45-5

Planning Content for Multiple Media and Multiple Deadlines, Gaylord Hall 2030

Presenter: Mark Briggs

Why: With so much coming at you 24/7, it’s important to know how to plan.

Story planning currently involves developing stories simultaneously for print and digital. In this seminar you will learn how non-linear thinking helps you plan coverage on all platforms. You will practice techniques planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.

5-5:15

Wrap-up, Gaylord Hall 2030


APME NewsTrain / Norman, Okla.

TRACK 1

SATURDAY, Sept. 26, 2009 – TRACK 1

10-10:15

Intro and welcome, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

10:15-1

(Includes internal breaks)

Hands-on Training / Making Better Web Video*, Gaylord Hall 1120

Presenter: Robb Montgomery

Why: As an editor, you need to know how to plan, edit and produce strong visual stories for the Web.

This condensed video primer will focus on the fundamentals of reporting video stories (Shooting, interviewing and basic edit techniques).

*NOTE: Participants in the "Hands-on Training - Making Better Web Video" workshop will work in pairs or threes. Participants should bring any camera that shoots digital video, and connecting cords. You may bring your own wireless enabled laptop loaded with editing software, or plan to use a workstation in the computer lab. If you plan to use your own laptop, please download a free trial version of an editing software before the workshop if none is currently installed. People who want to attend this workshop but don't have a camera, should note this at registration in order to be paired with someone bringing equipment.

1-2

Lunch, 1ST Floor InAsMuch Foundation Commons Area

2-3:30

Hands-on Training / Making Better Web Video (continued), Gaylord Hall 1120 (Computer Classroom)

3:30-3:45

Break, 1st Floor

3:45-5

Hands-on Training / Making Better Use of Social Media**, Gaylord Hall 1120 (Computer Classroom)

Presenter: Robb Montgomery

Why: Social Media techniques can improve journalism and the connection to the communities journalists serve

Live interactive demonstration of a few key social media tools and techniques. Learn the culture and best practices for creating digital media that works better with the real-time Web. Examples will include Twitter for journalists and Delicious for reporting.

**NOTE: Participants in the "Hands-on Training - Making Better Use of Social Media" should plan to use a workstation in the computer lab or bring a wireless-enabled laptop.

5-5:15

Wrap-up, Gaylord Hall 1120 (Computer Classroom)


TRACK 2

SATURDAY, Sept. 26, 2009 – TRACK 2

10-10:15

Intro and welcome, Ethics and Excellence in Journalism Foundation Auditorium, Gaylord Hall 1140

10:15-11:15

The Big Picture / Staying Ahead in a Changing Media World, Gaylord Hall 2030

Presenter: Mark Briggs

Why: You want to stay informed about the state of the industry and get ahead of the digital transformation in newsrooms.

If print circulation's your only metric, you might think readers no longer care about the news. But our appetite for information is growing - we're just looking for it in different places. This digital transformation is not only changing newspapers' relationship with their communities, it’s giving us new and interesting methods of covering them. So let's look at content that works on the web, and the platforms, tools and networks that can help us connect with readers wherever they are.

11:15-11:30

Break, 1ST Floor

11:30-1

CHOOSE ONE

Challenges of the Continuous NewsDesk, Gaylord Hall 2030

Presenter: Ken Fleming

Why: Journalists can learn from research that reveals the difficulties newsrooms face as they try to cover the news continuously.

The Reynolds Journalism Institute at University of Missouri recently completed a study of what reporters and editors think about the continuous news cycle, and journalistic challenges it creates in newsrooms. This course provides the chance to seek solutions to some of the thorny problems.

—OR—

Alternative Story Forms for Print, Gaylord Hall 2025

Presenter: David Arkin

Why: Newspaper readers like the non-linear presentations adopted by magazines and Web sites.

A mainstay of print news coverage is the routine story on civic issues or evergreen topics that are not, shall we say, terribly engaging. Fortunately, newsrooms can make routine coverage more interesting and digestible with alternative story forms. This seminar teaches editors to spot opportunities for these non-linear stories, and helps them make the most of both the available newshole and staff time. Includes templates you can take home and put to use right away.

1-2

Lunch, 1st Floor InAsMuch Commons Area


2-3:30

Defining What’s Good in Digital Media, Gaylord Hall 2030

Presenter: Mark Briggs

Why: Working with continual deadlines and fewer journalists, an editor needs to know how to establish what is "good.”

In times of change and new directions, quantifying and clearly communicating what constitutes "good” work in digital journalism is critical to lasting success. This program explains how to create standards and then use those standards to provide effective directions and feedback. Includes examples and practice setting standards.

3:30-3:45

Break, 1st Floor

3:45-5

Planning Content for Multiple Media and Multiple Deadlines, Gaylord Hall 2030

Presenter: Mark Briggs

Why: With so much coming at you 24/7, it’s important to know how to plan.

Story planning currently involves developing stories simultaneously for print and digital. In this seminar you will learn how non-linear thinking helps you plan coverage on all platforms. You will practice techniques planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media.

5-5:15

Wrap-up, Gaylord Hall 2030

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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