APME/NewsTrain in Phoenix
May 1 - 2, 2009
||Ethics - Where Do You Draw the Line?
As the news and business sides of most media organizations come closer
together, journalists are faced with critical questions of how - and
where - to draw the line. The key question is how far a news
organization can go without compromising its basic charge. This session
will include a discussion of sponsored columns, sponsored sections,
links from text to advertising, stories about advertisers, the impact of
news content online and the case for transparency.
||Business Models That Work.
Advertising and readers have been drifting away from newspapers for
years. How did newspapers lose them and can they get them back? This
session will explore some of the new business models that are being
tried in journalism and how successful they have been or might yet be.
What will the newspapers of the future look like and how will they be
funded? What steps need to be taken now?
||Becoming a News Innovator
This session will cover the process of innovating, how to identify good
ideas and how to successfully pursue them. The focus will be on how to
think and act like an innovator -- skills that are increasingly critical
both inside and outside the newsroom.
Almost every journalist these days is asking: "What's next?" This
session will focus on the skills you need to be of the greatest value
within your news organization and how to position yourself for a career
outside your present news organization.
||Reporting Business News (Including Your Own)
There is arguably no bigger news of late than economic news, but sorting
out the bad news from the disastrous news can be tricky. It's even more
difficult when your paper or news organization is part of the economic
meltdown. This session will teach how to use basic business reporting
tools to evaluate how a business is doing and offer tips on how to
report responsibly and knowledgeably on what is happening to businesses
like your own.
||Alternative Distribution: Putting Feeds, Aggregation
and Social Networking to Work
This session explains how journalists can use burgeoning alternative
ways to share content with users and readers. Participants learn how
newsrooms can use tools like social widgets, Twitter, You Tube, RSS
feeds and newsletters to distribute news and information.
||Leading in a Time of Change|
Rapid change is difficult for many people. Learn how to cope and stay
true to your values in a swiftly shifting environment. Learn strategies
to help you lead your staff through difficult times, and motivate
journalists to see the potential for doing great journalism in new ways.