APME/NewsTrain in St. Louis
Mar. 6 - 8, 2009
Turning the Obama Generation into Readers
The U.S. population is in the midst of a generational change that is the
most significant in almost 100 years. The very same demographic forces
that elected Barack Obama president are at work in every other aspect of
our society, including journalism. In her keynote address, speaker
Bobbi Bowman connects the dots between how Obama got elected and our
||Setting the Bar, Managing the Work
In times of change and new directions, quantifying and clearly
communicating what now constitutes "good" work is critical to lasting
success. This program explains how to translate new goals into clear
standards and then use those standards to provide effective directions
and feedback. Examples will include areas newsrooms face in merging
print and online operations and new kinds of work.
||Coaching Writers for Today's Journalism
Today's journalism involves many new forms and platforms, but also
traditional values and content. Effective coaching from frontline
managers now requires the ability to convey new skills and expectations
and still maintain the core functions and foundations of a news
organization. A program on how to take a familiar five-stage print
coaching model and include new skills and outcomes required in newsrooms
working in both print and online.
||Eeek! You Mean We Might Have To Talk to Readers?
This seminar explains how journalists can use burgeoning alternative
ways to share content with users and readers. Participants learn how
newsrooms can use tools like social widgets, Twitter, You Tube, RSS
feeds and newsletters to distribute news and information. Plus, ideas
for how to get started with your staff or work group.
||Chunking the News
Online readers want to consume journalism in bite-size pieces -- photos,
quizzes, polls, videos, articles, you-name-it -- which readers select
in the order that fits their individual needs, interests and wishes.
This seminar teaches journalists how to conceptualize coverage and
content in "chunks" so that readers can assemble news content in their
own unique ways when they visit your newspaper's website. The seminar
suggests ways to incorporate the concept of non-linear storytelling into
||When To Do What With the News
Editors and other journalists who marshall the talent of a newsroom to
collect and disseminate news online and in print face the continual
challenge of balancing: 1. great ideas; 2. the realities of a tightly
staffed newsroom; and 3. the needs of readers. This seminar teaches
journalists some rules of thumb for deciding when to use what kind of
story forms. For example: When is a video the right choice? What is best
handled though a brief online story? What situations call for a
slideshow or photo gallery? When should an editor choose a Flash
graphic? In addition, we suggest ways to implement these guidelines with
||Better Short-Form Video
Discussion of the elements of strong video. Managing and planning for
multiple narratives, and lessons from top video journalists.
||Planning Content for Multiple Deadlines, Multiple
Where does the story start and does it ever end in a Twitter-enabled
news world? Tips and techniques from market leaders in managing
multimedia news. 24Sata (Croatia), The New York Times (USA) and The
Guardian (London U.K.).