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2010 NewsTrain Program in Chicagoland
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APME NewsTrain / Chicagoland, March 26-27, 2010

Click to view a video summary of the Chicagoland workshop.

Click to view a video of remarks presented by Clark Bell, journalism program director at the McCormick Foundation.

Click to view Jane Hirt's handout on "Content Planning for Multiple Media and Multiple Deadlines."

Click to view Jane Hirt's handout on "Raising Your Digital IQ."

Click to view brief video summary of Hirt's workshop.

Click to view brief video summary of Robb Montgomery's seminar, "Content Delivery via Mobile, SmartPhone and Tablet."

Click to view brief video summary of Derek Willis's seminar,  "Your Data Strategy."

Click to view brief video summary of Mark Briggs's seminar, "Knowing Your Audiences."

Click to view brief video summary of Mark Brigg's seminar, "Covering Communities in New Ways."

Click to view brief video summary of Bob Zaltsberg's seminar, "Creating a Constructive Culture."



Full Agenda

TRACK 1

The Nimble Leader (TRACK 1) BOTH DAYS

8:30-9

Sign-ins

9-9:20

Intro and welcome – ALL

Room: West Wing (3rd floor)

9:30-11

OR

9:30-11

Friday-only optional Third Rail session

Content Planning for Multiple Media and Multiple Deadlines / JANE HIRT

Why: Story planning currently involves developing stories simultaneously for print and digital.

In this seminar you will learn how non-linear thinking helps you plan coverage on all platforms. You will practice techniques planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media. With tips on keeping your content fresh all day.

Room: Room 424

***

Mobile Delivery / Robb Montgomery

Why: 80 percent of the world's population has available mobile phone coverage, and smartphone use is growing faster than any other kind of phone.

Do you have a long-term mobile strategy? Is your staff MoJo savvy? What are mobile users looking for?This session examines the rapidly evolving mobile media landscape and generates a discussion of steps your newsroom can take to begin or enhance mobile gathering and distribution of content.

Room: Board Room (4th floor)

11-11:15

Break

11:15-12:30

The Skeptical Editor / Kathy Schenck

Why: You want to produce credible journalism, but you are working with less-experienced employees and have less time to think.

As stories move through a newsroom, they develop a life of their own. What they need are clear-eyed skeptics who zero in on weaknesses. This session will cover how to edit skeptically, how to challenge the numbers as well as the words and how to activate your baloney detector.

Room: Room 424

12:30-1:15

Lunch Margie’s Café (South main floor)

1:15-2:45

Ethics and Values: Breaking News Without Breaking Trust / Mitch Pugh

Why: As new news formats and concepts emerge, new issues of ethics and standards develop too.

Breaking news creates situations in which tough decisions are made more difficult by time pressure. This session focuses on some of the new issues that have arisen in our digitally connected society, and provides guidance based on how one industry-leading news organization is approaching such situations with an ethics policy devoted to breaking news.

Room: Room 424


2:45-3

Break

3-4:30

Creating a Constructive Culture / Bob Zaltsberg

Why: Now more than ever – when newsrooms are feeling battered by cutbacks and the fast pace of change – it’s important to look forward, constructively.

A newsroom’s culture is part climate, part custom and part values. A culture that values communication, creativity and involvement in decision-making can enhance a newsroom’s efforts to produce good journalism and embrace change. A top-down culture does the opposite. As a frontline editor, you can learn to assess your newsroom’s culture, and learn steps to help create a more constructive atmosphere. This is not only about making your newsroom a nicer place to work; it's also about helping prepare for the changes that lie ahead.

Room: Room 424

4:30-4:45

Wrap-up

Room: West Wing (3rd floor)

5-6:15 p.m.

Friday-only

Third Rail

session

NOTE: This course is offered after the regular workshop FRIDAY to all educators attending the NewsTrain. Other NewsTrain participants are also welcome to attend, but they must RSVP to Elaine Kramer, apmenewstrain@gmail.com.

Video Editing Basics / Lisa Glowinski and CHRIS SOPRYCH

Why: You need to know "what it takes” to put together a brief news video.

This seminar will familiarize you with some fundamentals of video editing. Bring a laptop loaded with editing software (if you need to, you can download a free trial version). We’ll supply some raw video for you practice with, and will walk you through the steps of isolating sound bites, adding titles and inserting transitions.
Room: West Wing (3rd floor)


APME NewsTrain / Chicagoland, March 26-27, 2010


TRACK 2

The Evolving Journalist (TRACK 2) BOTH DAYS

8:30-9

Sign-ins

9-9:20

Intro and welcome – ALL

Room: West Wing (3rd floor)

9:30-10:45

OR

9:30-10:45

(Friday- only optional Third Rail session)

Knowing Your Audiences / Mark Briggs

Why: The needs, habits and preferences of news consumers are changing as fast as our nation’s demographics are, and journalists must understand whom they’re serving and via which media platforms.

Unfortunately, marketing departments aren’t supplying newsrooms with readership data as often (if at all). So how do you know who your audiences are – in terms of population demographics and platforms – and what they want and need? This seminar provides techniques, tools and tips on how to mine the data already in your newsroom to understand more about your audiences, plus offers ideas for how to grow them.

Room: West Wing (3rd floor)

***

Mobile Delivery / Robb Montgomery
Why: 80 percent of the world's population has available mobile phone coverage, and smartphone use is growing faster than any other kind of phone.
Learn steps your newsroom can take to begin or enhance mobile distribution of content. What topics are right for mobile? What kind of coverage should you plan? How do you do it? How do you persuade your newsroom to jump in?

Room: Board Room (4th floor)

10:45-11

Break

11-12:30

Your Data Strategy: What information to Collect, and What You Can Do With it

/ DEREK WILLIS

Why: In an increasingly data-driven environment, journalists must have a strategy for managing this kind of content.

This workshop teaches the fundamentals of news reporting, writing and editing, as journalists tag, organize, unpack and recombine the journalism that we produce. It provides ideas for how to apply technology in new and different ways, including mash-ups, mapping, graphing and more and it examines how other Web sites are using data-driven tools that you see, and those that you don’t see. It also suggests ways to help your newsroom create a good data strategy.

Room: West Wing (3rd floor)

12:30-1:15

Lunch Margie’s Café (South Main Fl)

1:15-2:45

Alternative Distribution: Putting Feeds, Aggregation and Social Networking to Work / Mark Briggs

Why: You need a clear vision for using new distribution channels, and ways to evaluate which offer the best return on investment.

This seminar explains how journalists can use burgeoning alternative ways to share content with users and readers. Participants learn how newsrooms can use tools like social widgets, Twitter, You Tube, RSS feeds and newsletters to distribute news and information.

Room: West Wing (3rd floor)


2:45-3

Break

3-4:30

Covering Communities in New Ways / Mark Briggs

Why: With tight staffing and new demands, it’s important to use technological tools to be as efficient as possible.

How to use social networking, aggregation and other techniques to cover the news, build user-generated content and develop communities of interest – both online and offline.

Room: West Wing (3rd floor)

4:30-4:45

Wrapup

Room: West Wing (3rd floor)

5-6:15 p.m.

Friday-only

Third Rail

session

NOTE: This course is offered after the regular workshop FRIDAY to all educators attending the NewsTrain. Other NewsTrain participants are also welcome to attend, but they must RSVP to Elaine Kramer, apmenewstrain@gmail.com.

Video Editing Basics / Lisa Glowinski and CHRIS SOPRYCH

Why: You need to know "what it takes” to put together a brief news video.

This seminar will familiarize you with some fundamentals of video editing. Bring a laptop loaded with editing software (if you need to, you can download a free trial version). We’ll supply some raw video for you practice with, and will walk you through the steps of isolating sound bites, adding titles and inserting transitions.

Room: West Wing (3rd fl)


NewsTrain / Chicagoland

FRIDAY, MARCH 26

TRACK 1 / Nimble Leader

TRACK 2 / Evolving Journalist

Third Rail / Extra Jolt

8:30-9 Sign-ins

8:30-9 Sign-ins

9-9:20 Intro and Welcome (All)

Room: West Wing 3rd floor

9-9:20 Intro and Welcome (All)

Room: West Wing 3rd floor

9:30-11 Content Planning (Hirt)

Room: 424

9:30-10:45 Knowing Your Audiences (Briggs)

Room: West Wing 3rd floor

9:30-10:45/11 Mobile Delivery (Montgomery)

Room: Board Room 4th floor

11-11:15 Break

10-:45-11 Break

Break till next seminar starts

11:15-12:30 Skeptical Editor (Schenck)

Room: 424

11-12:30 Data Strategy (Willis)

Room: West Wing 3rd floor

12:30-1:15 Lunch

Room: Margie’s Café (south main)

12:30-1:15 Lunch

Room: Margie’s Café (south main)

1:15-2:45 Ethics and Values / Breaking News (Pugh)

Room: 424

1:15-2:45 Alternative Distribution (Briggs)

Room: West Wing 3rd floor

2:45-3 Break

2:45-3 Break

3-4:30 Constructive Culture (Zaltsberg)

Room: 424

3-4:30 Covering Communities in New Ways (Briggs)

Room: West Wing 3rd floor

4:30-4:45 Wrap-up

Room: West Wing 3rd floor

4:30-4:45 Wrap-up

Room: West Wing 3rd floor

5-6:15 Video Editing Basics (Glowinskii & Soprych)

Journalism educator session. Other NewsTrain participants may attend, but must RSVP to apmenewstrain@gmail.com.

Room: West Wing 3rd floor

SATURDAY, MARCH 27

TRACK 1 / Nimble Leader

TRACK 2 / Evolving Journalist

8:30-9 Sign-ins

8:30-9 Sign-ins

9-9:20 Intro and Welcome (All)

Room: West Wing 3rd floor

9-9:20 Intro and Welcome (All)

Room:

9:30-11 Content Planning (Hirt)

Room: 424

9:30-10:45 Knowing Your Audiences (Briggs)

Room: West Wing 3rd floor

11-11:15 Break

10-:45-11 Break

11:15-12:30 Skeptical Editor (Schenck)

Room: 424

11-12:30 Data Strategy (Willis)

Room: West Wing 3rd floor

12:30-1:15 Lunch

Room: Margie’s Café

12:30-1:15 Lunch

Room: Margie’s Cafe

1:15-2:45 News Ethics / Breaking News (Pugh)

Room: 424

1:15-2:45 Alternative Distribution (Briggs)

Room: West Wing 3rd floor

2:45-3 Break

2:45-3 Break

3-4:30 Constructive Culture (Zaltsberg)

Room: 424

3-4:30 Covering Communities in New Ways (Briggs)

Room: West Wing 3rd floor

4:30-4:45 Wrap-up

Room: West Wing 3rd floor

4:30-4:45 Wrap-up

Room: West Wing 3rd floor

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