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Program for the 2010 Conference
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Building Momentum


Conference Coverage, PowerPoints, Videos, Photos

Coverage from the Conference:

More news coverage of APME's Conference
Photos from APPM

Day 3 live blogging from USF public affairs student
Day 2 live blogging from USF public affairs students
The Seattle Times Wins APME's Innovator of the Year Award
What were those editors thinking (APME Day 2)
Hollis Towns named APME president
Student takes on the APME Conference
Live blogging at APME's conference at Poynter
APME Conference news on Twitter and Facebook
USF students covering APME Conference

PowerPoint Presentations

1 Amendment for All: Ken Paulson
Building the new model: Ernie Schreiber PowerPoint
Building the new model: David Hunke PowerPoint
Building the new model: Chris Doyle PowerPoint
Building the new model: Tom Curley's PowerPoint


Seattle Times wins APME Innovator of the Year Award
Democrat and Chronicle of Rochester Innovator of the Year Video
Statesman Journal is a finalist for the 2010 APME Innovator of the Year
Dori Maynard speaking in the APME "Connecting with Your Communities" session


Photos by Alan English
Photo by Alan Miller
Facebook Wall photos


Join us in sunny Florida for an informative, timely and fun-filled experience as the Associated Press Managing Editors association, in partnership with the Associated Press Photo Managers, presents its 2010 national conference at the Poynter Institute for Media Studies in St. Petersburg, Fla. Official conference sponsors are the National Press Foundation, the St. Petersburg Times, The Tampa Tribune, The E.W. Scripps Company, the Gannett Foundation, GateHouse Media, the Donald W. Reynolds Journalism Institute and The (Memphis) Commercial Appeal.

Wednesday, Oct. 20

1:30 p.m.: APME 2010 Conference Building Momentum begins

2:00 p.m.: Building the new model

Media industry leaders share perspectives on how journalism is being shaped by consumer habits and how journalism will fuel new business models. Join a discussion led by Gannett VP/News Kate Marymont about what’s next for the news industry. She is joined by Associated Press President and CEO Tom Curley; David Hunke, President and Publisher of USA Today; Ernie Schreiber, Editor for Content Development of Lancaster Newspapers Inc.; and Chris Doyle, Vice President of Content of The E.W. ScrippsCompany.

3:25 p.m.: APME-ASNE Leadership Panel

Today’s newsroom leaders are faced with entirely different boardroom questions and spend their time differently than counterparts did 10 years ago. Butch Ward, Managing Director and a member of the faculty of The Poynter Institute and former managing editor of The Philadelphia Inquirer and Baltimore News-American, examines what it means to lead a newsroom today? What are the things you need to know that you don't know and didn't learn on the way up? He is joined by Wanda Lloyd, Executive Editor of the Montgomery Advertiser; Margaret Sullivan, Editor of The Buffalo News; Neil Brown, Editor of the St. Petersburg Times; and AP Senior Managing Editor Mike Oreskes.

4:40 p.m.: Behold: The Fifth Estate

Kelly McBride, Ethics Group Leader and Co-leader of Poynter Ethics Fellow, is joined by Drew Curtis, founder and an administrator of, to review non- journalists doing journalism and where they fit into the digital future. Discuss what's working, what needs work and where the Fourth Estate and the Fifth Estate can collaborate.

6 to 9 p.m.: Opening Night Reception and APME Foundation Auction at the Salvador Dali Museum (Sponsored by The Tampa Tribune)

Thursday, Oct. 21

8 a.m.: Continental Breakfast

8:15a.m.: Midterm Election Eve outlook

Every election matters, but some are turning points. Florida senatorial candidates have been invited to discuss the issues, the campaigns and the national political climate. AP Special Correspondent David Espo will moderate a lively discussion. We’ll have plenty of microphones and a Q&A.

9:30 a.m.: Introduction of Candidates for the APME Board of Directors

Online voting started several weeks ago, but you have a last chance until 3 p.m. today to cast your vote. Each APME member may cast one ballot.

9:45 a.m.: Video & Multimedia @ The Next Level

Kenny Irby, Visual Journalism Group Leader & Director of Diversity Programs at the Poynter Institute, walks editors through powerful and important work being done in multimedia – and how you might engage or re-engage after toiling with the payback for your websites. He is joined by Jack Rowland, Senior Video Producer of the Times Publishing Co.; Joshua Trujillo, Photojournalist at; and Danese Kenon, Staff Photographer at The Indianapolis Star.

10:55 a.m.: Break

11:05 a.m.: The Associated Press Report

AP Senior Vice President and Executive Editor Kathleen Carroll leads a presentation and dialogue on recent developments at the news cooperative. She will be joined by Vice President and Senior Managing Editor Michael Oreskes and Director of Photography Santiago Lyon.

12:00 p.m.: AP Awards Presentation

Presented by the fine folks at The Associated Press. Emcee: Debra Adams Simmons, managing editor, The Cleveland Plain Dealer

12:35 p.m.: Special announcement by Bob Meyers, president of the National Press Foundation

12:40 p.m. – 1:40 p.m. Lunch in the Great Hall beginning a special presentation to APME by Kathleen Carroll, AP Senior Vice President and Executive Editor (Lunch sponsored by the St. Petersburg Times)

1:45 p.m.: The evolution of sports coverage: Do they need us anymore?

LeBron James announced his decision on where he would play basketball on a TV show he created. College coaches communicate directly with fans and recruits on their own sites, Facebook pages and Twitter accounts. Professional sports leagues, college conference and universities are hiring writers to tell their stories online. And now, with travel budgets and sports staffs slashed, much is at stake in the chase to remain relevant. Ronnie Ramos, Director of New Media Strategies and digital operations at the NCAA (and former Atlanta Journal-Constitution senior editor and sports editor) will lead a panel that will include Debra Adams Simmons, Managing Editor of The Cleveland Plain Dealer; Hollis Towns, Executive Editor of the Asbury Park (N.J.) Press; and Rob King, Vice President and Editor in Chief for ESPN Digital Media.

3:05 p.m.: Innovator of the Year Awards (Sponsored by GateHouse Media and the Donald W. Reynolds Journalism Institute at the University of Missouri)

Bob Heisse, Executive Editor of the Centre Daily Times in State College, Pa., presents the three finalists for APME’s Innovator of the Year award. The audience picks the winner. The finalists are:

· The Seattle Times

· Rochester (N.Y.) Democrat and Chronicle

· Statesman Journal of Salem, Ore.

4:15 p.m.: Break

4:25 p.m.: Connecting with Your Communities

How can we leverage differences of race, class, gender, geography and generation to better connect with the audiences we serve? Find ways to avoid mistakes that can erode credibility and embarrass your team when chasing news related to highly charged issues – such as the mosque near ground zeroor Dr. Laura Schlessinger's on-air diatribe.

5:25 p.m.: APME Election Results; Find Out How You Can Be Part of APME

APME and APPM Evening Activity:

Enjoy the Florida sun and breathtaking views at APME's tropical Beach Party at Cha-Cha Coconuts, on top of the Pier in downtown St. Petersburg.

Unwind on the deck voted "the best view in Tampa Bay." Location: 800 2nd Ave., NE, St. Petersburg, FL

Friday, Oct. 22

8 a.m.: Grab coffee and pick up 50 Great ideas in 50 Minutes (Continental Breakfast available)

Kurt Franck, Executive Editor of the Toledo (Ohio) Blade, and Terry Orme , Managing Editor for News and Business of The Salt Lake Tribune present the annual "Great Ideas, Great Journalism” – one of APME’s most popular traditions.

9:10 a.m. – 11:20 Concurrent 60-minute Workshops (repeating):

The long-distance desk

Tribune Co. MediaGeneral. Gannett. McClatchy. Even The Associated Press. They're among the big-name companies that, in a bow to economic necessity, have moved to consolidate the work of the copy desk at regional editing centers, often hundreds of miles from the communities where their newspapers are located. Your newspaper may be next. Here's what you need to know to make a regional editing center work for your readers.

Moderator: Mark Baldwin, Regional Executive Editor of Central Wisconsin Media.

Gannett Foundation Innovation in Watchdog Journalism

The Chicago Tribuneand the Sarasota (Fla.) Herald Tribune share ideas you can take back home in an interactive session with editors. These newspapers were honored in the first Gannett Foundation Award for Digital Innovation in Watchdog Journalism, sponsored by APME.

Moderator: Alan Miller, Managing Editor, the Columbus (Ohio) Dispatch.

Ten Things Great Bosses Know

Through her Poynter and newsroom work, Jill Geisler, Leadership and Management Group Leader at the Poynter Institute, has read thousands of 360-degree feedback reports on news managers (including APME members!) Learn what journalists at all levels say their best bosses know and do – and how those bosses get results.

11:25 a.m.: Special announcement by Ken Paulson, President and Chief Executive Officer of the First Amendment Center

11:35 a.m.: APME Member Awards and 9th Annual Robert McGruder Awards for Diversity Leadership (Sponsored by The Cleveland Plain Dealer, The Detroit Free Press, Kent State University and The Freedom Forum) Emcees: Debra Adams Simmons, Managing Editor of The Cleveland Plain Dealer, and Peggy Bellows, Managing Editor of Media General’s Consolidated Editing Center Location: Barnes Pavilion

Announcement of APME’s 2011 Conference by Hollis Towns, Incoming APME President

12:20 p.m.: Lunch and Conference Closing in the Great Hall.

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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