APME NewsTrain Chicagoland Jane Hirt Content Planning
Print Page | Contact Us | Your Cart | Sign In | Register
Jane Hirt Content Planning Exercises handout
Share |

Content Planning Group Exercises

JANE HIRT, Managing Editor, Chicago Tribune

APME NewsTrain / Chicagoland

March 26-27, 2010

Group 1

The trial of Drew Peterson is about to begin. The judge is very strict and will allow no cameras or recording devices in the courtroom, nor will reporters be allowed to bring laptops, BlackBerries or cell phones into the court building itself. There are a few brief breaks throughout the day: one in the morning, at lunch and in the afternoon.

Plan how you’ll provide continuous trial coverage online, in print and for mobile users—while still following the judge’s rules

Before getting started, choose a spokesperson for the group.

Group 2

Today is Monday, and on Wednesday, Apple is expected to announce a major new product. It may be a rumored and highly anticipated tablet that could revolutionize information delivery in the way iPods revolutionized music distribution. You have reason to believe this is of high interest to your readers, who live in an urban, mid-sized market. How would you cover this over the next 72 hours online, in print and on digital platforms, if you had three reasonably tech-savvy writers and one graphics artist at your disposal?

Before getting started, choose a spokesperson for the group.

Group 3

Take the business news budget on the other side of this page and redo it to make it more useful for planning both digital and print coverage. How would this real-life Chicago Tribune budget form need to change to better serve a converged news-gathering organization?

Before getting started, choose a spokesperson for the group.

Group 4

Devise a training plan to substantially increase the digital IQ of your newsroom in 90 days. The goals of the training are to improve your colleagues’ knowledge of social media, SEO, Google trends and any other skills you think are basic requirements in a converged newsroom.

Before getting started, choose a spokesperson for the group.

Group 5

You live in a large city, and the biggest snowstorm of the century is expected to hit today at 3 p.m., right before the evening rush. The mere anticipation of the snow event has doubled your web traffic today. Plan out the next 36 hours of coverage on digital, print and mobile platforms. Maximum points for creativity; let’s see how you would really blow out the coverage if resources were no issue.

Before getting started, choose a spokesperson for the group.

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

Quick Links

Home About News Events

Connect