APME Update
July 10, 2006
APME is working harder than ever to help editors become stronger leaders in their newsrooms and their communities through programming, publications and projects such as NewsTrain, Online Credibility and the earmark training described below. Please help us serve you better by becoming a member here or renewing your membership here.
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This week: Four ways to get to know your readers ... World Cup Sounding Board ... Submit your Great Ideas.

FOUR WAYS TO GET TO KNOW YOUR READERS
If you don't talk to your readers, you can't understand them, says Brad Dennison, vice chair of APME's Readership Committee and vice president of editorial for CNHI.

Dennison has developed a list of four techniques he's found can help editors grow readership. Visit APME.com's Readership Committee page for details on reader advisory boards, town hall meetings, educating readers and reader surveys.

WORLD CUP SOUNDING BOARD
The AP's Sounding Board asked sports departments for feedback on pre-tournament coverage of the World Cup.

Fifteen newspapers responded to the question, with most indicating they were devoting several columns to a full page or more for daily World Cup coverage. A follow-up Sounding Board question will gauge feedback on actual World Cup coverage.

Visit the Sounding Board page at APME.com for detailed responses from the 15 newspapers as well as an archive for responses to the previous 41 Sounding Board questions.

SUMBIT YOUR GREAT IDEAS
The search for contributions to the 2006 APME Great Ideas booklet is under way. By contributing, you will gain exposure for your staff's best work, while helping other editors.

Each year, Lance Johnson, executive editor of The Day in New London, Conn., puts together the Great Ideas booklet, a collection of more than 200 cutting-edge content strategies from newspapers in the United States and Canada. Contributions from Europe have been received this year.

The best ideas will be included in a full-color booklet and showcased at the 2006 APME conference, Oct. 25-28, in New Orleans.

Content categories include community news, improving readership, diversity in coverage, features, global understanding, niche publications, online (must expand on print content), projects, presentation and design, reader involvement in print and online, young readers and newsroom management.

For each submission, please describe your Great Idea in no more than 300 words. More than one idea can be submitted. Please include your paper's name, contact editor, title, phone number and email address.

E-mail ideas and electronic page images to:

Lance Johnson
Executive Editor
The Day
47 Eugene O'Neill Dr.
New London, CT 06320
l.johnson@theday.com
1-860-701-4379

To receive e-mail notification of new APME Updates, write to APME@ap.org

Previous issues: June 26, 2006 | June 19, 2006 | June 9, 2006 | May 28, 2006 | Archive

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ABOUT US: APME Update is published regularly by the Associated Press Managing Editors Association. APME Update is edited by Mark Mittelstadt. Send submissions by e-mail to apme@ap.org or call Mark at (212) 621-1838.
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To receive APME Update by e-mail notify apme@ap.org. APME is a newspaper editors association founded in 1933 to provide input on the services of The Associated Press and to help newsroom managers become better leaders. A business league under section 501(c)(6) of the Internal Revenue Code, APME is funded through registrations and sponsorships at the annual conference, APME Supporting Memberships and in-kind support. The Associated Press Managing Editors Association Foundation, Inc., a 501(c)(3) tax-exempt organization, supports educational programming. Membership in APME is open to senior print and online editors at AP member newspapers in the United States and Canadian Press publications in Canada. APME Supporting Memberships are $100 a year. Mailing address: Associated Press Managing Editors Association, The Associated Press, 19 Commerce Court West, Cranbury, N.J. 08512-2416. Phone: (609) 860-7384. Fax: (212) 506-6102. E-mail: apme@ap.org. Web: www.apme.com.
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