| Aug. 21, 2006 | |||
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CREDIBILITY QUESTIONS EASE AS READERS EMBRACE POLITICAL BLOGS For many editors, blogs raise concerns about credibility as reporters inject more personality into their posts, often amid greater pressure to get information online quickly. But as Steve Shirk, managing editor/news of The Kansas City Star, found, setting simple ground rules pays huge dividends for journalists and readers. MASSACHUSETTS NEWSPAPER GROUP SETS SIGHTS ON READERS OF THE
FUTURE A sampling of the company's readership techniques includes giving an American flag – with no obligation to subscribe – to all newcomers within their circulation areas, co-sponsoring high-profile public events and giving prominent play to intensely local content. "HOW TO SELL MORE NEWSPAPERS" Whether you agree with his findings or not, Jacobson raises interesting points for lively newsroom discussions on readership, content creation and presentation. DISCLOSURE: Jacobson frequently cites his design work with The Bakersfield Californian, where I work, in numerous examples of how newspapers have failed to engage readers and techniques that might increase readership. FELLOWSHIPS
AVAILABLE FOR NIGERIAN TRIP Gatekeepers are any senior journalists – executive editors, managing editors, broadcast producers, wire editors, editorial page editors, business editors, op-ed page editors and others – who help select editorial content. The IRP will take up to 12 U.S. gatekeepers on an all-expenses-paid fact-finding trip to Nigeria from January 22 to February 1, 2007. You are invited to nominate yourself or another gatekeeper from your news organization's senior staff. Deadline is Nov. 1. Contact: International Reporting Project Phone: (202) 663-7761 www.internationalreportingproject.org To receive e-mail notification of new APME Updates, write to APME@ap.org Previous issues: Aug. 14, 2006 | July 31, 2006 | July 24, 2006 | July 17, 2006 | Archive |
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| ABOUT US: APME Update is published regularly by the Associated Press Managing Editors Association. APME Update is edited by Mark Mittelstadt.
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• • • To receive APME Update by e-mail notify apme@ap.org. APME is a newspaper editors association founded in 1933 to provide input on the services of The Associated Press and to help newsroom managers become better leaders. A business league under section 501(c)(6) of the Internal Revenue Code, APME is funded through registrations and sponsorships at the annual conference, APME Supporting Memberships and in-kind support. The Associated Press Managing Editors Association Foundation, Inc., a 501(c)(3) tax-exempt organization, supports educational programming. Membership in APME is open to senior print and online editors at AP member newspapers in the United States and Canadian Press publications in Canada. APME Supporting Memberships are $100 a year. Mailing address: Associated Press Managing Editors Association, The Associated Press, 19 Commerce Court West, Cranbury, N.J. 08512-2416. Phone: (609) 860-7384. Fax: (212) 506-6102. E-mail: apme@ap.org. Web: www.apme.com. |
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