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2009 NewsTrain Program in St. Louis

APME/NewsTrain in St. Louis

Full Program

Mar. 6 - 8, 2009

Keynote Address:
Turning the Obama Generation into Readers

The U.S. population is in the midst of a generational change that is the most significant in almost 100 years. The very same demographic forces that elected Barack Obama president are at work in every other aspect of our society, including journalism. In her keynote address, speaker Bobbi Bowman connects the dots between how Obama got elected and our emerging audience.

Setting the Bar, Managing the Work
In times of change and new directions, quantifying and clearly communicating what now constitutes "good" work is critical to lasting success. This program explains how to translate new goals into clear standards and then use those standards to provide effective directions and feedback. Examples will include areas newsrooms face in merging print and online operations and new kinds of work.

Coaching Writers for Today's Journalism
Today's journalism involves many new forms and platforms, but also traditional values and content. Effective coaching from frontline managers now requires the ability to convey new skills and expectations and still maintain the core functions and foundations of a news organization. A program on how to take a familiar five-stage print coaching model and include new skills and outcomes required in newsrooms working in both print and online.

Eeek! You Mean We Might Have To Talk to Readers?
This seminar explains how journalists can use burgeoning alternative ways to share content with users and readers. Participants learn how newsrooms can use tools like social widgets, Twitter, You Tube, RSS feeds and newsletters to distribute news and information. Plus, ideas for how to get started with your staff or work group.

Chunking the News
Online readers want to consume journalism in bite-size pieces -- photos, quizzes, polls, videos, articles, you-name-it -- which readers select in the order that fits their individual needs, interests and wishes. This seminar teaches journalists how to conceptualize coverage and content in "chunks" so that readers can assemble news content in their own unique ways when they visit your newspaper's website. The seminar suggests ways to incorporate the concept of non-linear storytelling into your newsroom.

When To Do What With the News
Editors and other journalists who marshall the talent of a newsroom to collect and disseminate news online and in print face the continual challenge of balancing: 1. great ideas; 2. the realities of a tightly staffed newsroom; and 3. the needs of readers. This seminar teaches journalists some rules of thumb for deciding when to use what kind of story forms. For example: When is a video the right choice? What is best handled though a brief online story? What situations call for a slideshow or photo gallery? When should an editor choose a Flash graphic? In addition, we suggest ways to implement these guidelines with your staff.

Better Short-Form Video
Discussion of the elements of strong video. Managing and planning for multiple narratives, and lessons from top video journalists.

Planning Content for Multiple Deadlines, Multiple Media
Where does the story start and does it ever end in a Twitter-enabled news world? Tips and techniques from market leaders in managing multimedia news. 24Sata (Croatia), The New York Times (USA) and The Guardian (London U.K.).

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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