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Mobile microlearning works! Sample the first course in digital journalism delivered to your phone

Tuesday, March 12, 2019   (0 Comments)
Posted by: Laura Sellers-Earl
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For almost two years, APME’s NewsTrain Project Director Linda Austin has been researching how to expand NewsTrain’s reach via bite-size lessons delivered by smartphone.

The idea is to overcome the biggest obstacle to training for journalists — lack of time — by providing learning in five-minute chunks that can be consumed while on public transit or waiting in line. In the past decade, mobile microlearning has taken off in other industries but not yet in journalism. Think Babbel for language learning.

Funded by a Reynolds Journalism Institute Fellowship from the University of Missouri, she developed the first of these mobile-microlearning courses for digital journalism: The 5 C’s of Writing News for Mobile Audiences.

To study its effectiveness, 35 journalists completed the course under the auspices of the Information Experience Lab at the University of Missouri. All of them said they would recommend the course to other journalists interested in the subject. They described the course as “fun,” “interesting,” “short and helpful,” “convenient” and “easy to use.”

And now you can try that course!

All you have to do is sample a five-minute lesson and take a 10-minute survey on how we should price the courses: bit.ly/pricesurvey19. Then, we’ll provide a preview of the full course that you can take on any mobile browser. Please answer the survey by March 31.

The Trulaske College of Business at the University of Missouri will analyze the pricing-survey responses. That information will go into developing a budget with which to approach potential funders about building a library of mobile-microlearning courses in digital journalism


Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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