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DON'T MISS: APME Conference Building Momentum at the Poynter Institute, Oct. 20-22

Friday, September 24, 2010   (0 Comments)
Posted by: Jack Lail
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he APME 2010 Conference – Building Momentum – is shaping up to be a dynamic, must-attend event Oct. 20-22 at the Poynter Institute in St. Petersburg, Fla.

The conference will open at 1:30 p.m. EDT on Wednesday, Oct. 20. (For the full program and schedule, go to:

At the lead-off session, media industry leaders will share their perspectives on what's new in print, digital, mobile and wireless. Join a discussion led by Gannett Vice President/News Kate Marymont with AP President and CEO Tom Curley; David Hunke, President and Publisher of USA Today; Ernie Schreiber, Editor of Lancaster New Era and; and Chris Doyle, Vice President of Content for The E.W. Scripps Co.

A special panel on leadership – what are the things you need to know that you didn't learn on the way up – will include Wanda Lloyd, Executive Editor of the Montgomery Advertiser; Margaret Sullivan, Editor of The Buffalo News; and Neil Brown, Editor of the St. Petersburg Times. Butch Ward, Managing Director and a member of the Poynter Faculty, will moderate.

Also, Jill Geisler, Leadership and Management Group Leader at the Poynter Institute, and Butch Ward, Managing Director and a member of the faculty of The Poynter Institute and former managing editor of The Philadelphia Inquirer and Baltimore News-American, will offer a limited number of FREE one-on-one leadership coaching sessions on a first-come, first-serve basis, on Thursday afternoon, Oct. 21. Please e-mail Sally Jacobsen at to sign up.

Other sessions include:

  • The Associated Press report with AP Senior Vice President and Executive Editor Kathleen Carroll.
  • APME-ASNE Leadership Panel: Today's newsroom leaders are faced with entirely different boardroom questions and spend their time differently than counterparts did 10 years ago. Butch Ward, Managing Director and a member of the faculty of The Poynter Institute, moderates a panel that examines what it means to lead a newsroom today. He is joined by Wanda Lloyd, Executive Editor of the Montgomery Advertiser; Margaret Sullivan, Editor of The Buffalo News; Neil Brown, Editor of the St. Petersburg Times; and AP Senior Managing Editor Mike Oreskes.
  • Behold: The Fifth Estate, moderated by Kelly McBride, ethics group leader and co-leader of Poynter Ethics Fellows, with Drew Curtis, founder of
  • Midterm Election Eve Outlook, with AP special correspondent David Espo. Florida senatorial candidates have been invited to discuss the issues.
  • Connecting with Your Communities: How can we leverage differences of race, class, gender, geography and generation to better connect with the audiences we serve? Find ways to avoid mistakes that can erode credibility and embarrass your team when chasing news related to highly charged issues – such as the mosque near ground zero or Dr. Laura Schlessinger's on-air diatribe.
  • Video & Multimedia @ The Next Level: Kenny Irby, Visual Journalism Group Leader & Director of Diversity Programs at the Poynter Institute, walks editors through powerful and important work being done in multimedia – and how you might engage or re-engage after toiling with the payback for your websites. He is joined by Jack Rowland, Senior Video Producer of the Times Publishing Co.; Joshua Trujillo, Photojournalist at; and Danese Kenon, Staff Photographer at The Indianapolis Star.
  • The evolution of sports coverage: Do they need us anymore? LeBron James announced his decision on where he would play basketball on a TV show he created. College coaches communicate directly with fans and recruits on their own sites, Facebook pages and Twitter accounts. Professional sports leagues, college conference and universities are hiring writers to tell their stories online. Ronnie Ramos, Director of New Media Strategies and digital operations at the NCAA, will lead a panel that will include Debra Adams Simmons, Managing Editor of The Cleveland Plain Dealer; Hollis Towns, Executive Editor of the Asbury Park (N.J.) Press; and Rob King, Vice President and Editor in Chief for ESPN Digital Media.
  • The Long-Distance Desk: Big name companies are consolidating work of the copy desk at regional editing centers. Mark Baldwin, regional executive editor of Central Wisconsin Media, will moderate.
  • Ten Things Great Bosses Know: Through her Poynter and newsroom work, Jill Geisler, Leadership and Management Group Leader at the Poynter Institute, has read thousands of 360-degree feedback reports on news managers (including APME members!) Learn what journalists at all levels say their best bosses know and do – and how those bosses get results.
  • Innovator of the Year Awards. The three finalists – The Seattle Times, the Rochester (N.Y.) Democrat and Chronicle and the Statesman Journal of Salem, Ore. – show off their projects and answer your questions – and then YOU decide the winner.
  • Gannett Foundation Innovation in Watchdog Journalism: The Chicago Tribune and the Sarasota (Fla.) Herald Tribune share ideas you can take back home in an interactive session with editors. These newspapers were honored in the first Gannett Foundation Award for Digital Innovation in Watchdog Journalism, sponsored by APME.
  • Lunches honoring winners of the APME contests.

The opening reception – and auction – Wednesday, Oct. 20, will be held at the Salvador Dali Museum, near the Poynter Institute. The museum hosts the largest collection of Dalí's work outside of Spain, including eight master works and 96 oil paintings. It has a total of 2,140 Dalí paintings, prints, sculptures and drawings. Tours will be available.

To register, go to Cost is $350 for non-members and $200 for members.

Members can bring a second editor from the newsroom for FREE.

Registration deadline is Oct. 8.

For hotels, the downtown Hampton Inn & Suites and the Marriott Courtyard both have set aside a block of rooms for $94 a night for the conference. The special Poynter room rate will be available until Sept. 26 or until the group block is sold out, whichever comes first. For more information, go to www.

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