Atlanta wins quarterly APME award its ‘Personal Journeys’ idea
Thursday, September 26, 2013
Posted by: Laura Sellers-Earl
The Atlanta Journal-Constitution's recent addition of "Personal Journeys" has won the quarterly Great Idea of the Quarter from the Associated Press Media Editors.
The Winnipeg Free Press was named as an honorable mention for its Fringe Festival reviews booklet.
APME's Awards/Innovation Committee selected the quarterly winner.
The Journal-Constitution's winning entry is its weekly narrative that appears in the Sunday Living & Arts section. Assistant Managing Editor Ken Foskett described "Personal Journeys" as a narrative with "strong writing and arresting photography."
"The pieces look and feel like a magazine article, with large cover presence spilling to one to three inside pages," Foskett wrote. "Readers LOVE this feature! It's resulted in new subscriptions, renewed subscriptions and great community buzz. Staff love the opportunity to stretch writing and reporting skills, and write deeply about a subject. Most exciting addition to the AJC in years."
Judges said The Journal-Constitution was showing how it could do a feature in a different way that could be used on multiple platforms.
"It’s predictable, but it’s predictably good," one judge wrote. "It’s something that would resonate on a tablet. ... I admire the packaging and execution as much as the idea. Doing it all together is a great new idea."
The Winnipeg Free Press reviews all of the 160 or more plays at the Fringe Festival during the first four days. This year, Editor Julie Carl said the Free Press repurposed the reviews into four- to eight-page booklets in full color and on high-quality paper that could be distributed at a rate of 1,200 a day at festival sites.
"This gave us extra space to sell advertising (at a lower rate than the daily paper so we could reach out to smaller businesses that normally can’t afford to advertise with us) and created a beautiful product that marketed us to non-readers," Carl wrote. "We consider theatre-goers more likely than average to be potential newspaper subscribers."
APME's annual "Great Ideas" book will be presented at the annual conference Oct. 28 in Indianapolis. More than 100 ideas from news organizations in the U.S. and Canada will be in the book, which will be distributed in a flash drive. The book will be available on apme.com after the conference.