TAP HERE: APME website is revamped to provide more usefulness to you
Sunday, May 1, 2016
Posted by: Laura Sellers-Earl
By Jack Lail
In all of our newsrooms, we realize “it's all about mobile.”
The same, of course, is true for APME's website, www.apme.com.
In an effort that began in 2015 and spearheaded by now APME President Laura Sellers-Earl, APME took stock of its existing website and gathered input from members.
While there had been nips and tucks along the way, it was the most complete reassessment of the website since 2009 when then-Executive Director Mark Mittelstadt began work on moving the website to a new platform hosted by a different vendor.
The design and much of the menu structure had been in place since March 2010 when the move to vendor YourMembership was complete. (YourMembership boasts 4,300 customers in 32 countries and is a leading software vendor to associations, non-profits, chambers, and other member-based organizations.)
The news industry has undergone dramatic change since 2010 and 2015 APME President Alan Miller made it one of his priorities to make the APME website better reflect the changing goals and priorities of news editors.
After gathering feedback, several mockups were circulated in 2015 to the board and a new template was selected.
The key issue that emerged in the 2015 reassessment was the pressing need to make the site more fully featured and more friendly for mobile devices.
An easy-to-use website, particularly on mobile devices, is crucial to growing membership, registering for the annual conference, and signing up for NewsTrain workshops, providing information that help our news managers in their jobs, and connecting with the association and its members.
Working near daily with our vendor over the first two months of this year to finalize and implement our plans, we were able to launch the new design and reorganized website on Feb. 29.
While no content was dumped, we de-cluttered and reorganized our menus, changed the color palette and used a design that is fully responsive to mobile devices. We hope you like it and find the new www.apme.com useful. We also welcome your feedback on how to make it better.
Have a suggestion? Email email@example.com.
Jack Lail is digital director at the Knoxville News Sentinel and chairs the APME website subcomittee.