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APME Update for Thursday, March 1, 2012
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APME Update
APME Update for Thursday, March 1, 2012

Save the Date
• March 1, March Madness Online Auction Begins
• March 15 –
APME/NewsU Social Media Credibility Webinar
• March 22-23,
NewsTrain, Phoenix
• May 1,
Deadline for APME Journalism Excellence Awards
• May 1,
2-for-1 Membership Offer Ends
• May 18-19,
NewsTrain, Miami
• Sept. 13-14,
NewsTrain, Toronto
Sept. 19-21, 2012 - APME Conference, John Seigenthaler Center, Nashville, Tenn.


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ABOUT US: APME Update is published regularly by the Associated Press Media Editors Association. APME Update is edited by Sally Jacobsen. Send submissions by e-mail or call Sally at (212) 621-7007.

To receive APME Update by e-mail notify APME is an AP-member group of newspaper, broadcast and college education leaders founded in 1933 to provide input on the services of The Associated Press and to help newsroom managers become better leaders. A business league under section 501(c)(6) of the Internal Revenue Code, APME is funded through registrations and sponsorships at the annual conference, APME Supporting Memberships and in-kind support. The Associated Press Media Editors Association Foundation, Inc., a 501(c)(3) tax-exempt organization, supports educational programming. Membership in APME is open to senior print and online editors at AP-member newspapers and news directors, news managers or other senior positions at AP broadcast outlets in the United States and Canadian Press publications in Canada. It is also open to administrators, professors, instructors, leaders or advisers of journalism studies programs at recognized colleges and universities and to editors or leaders at newspapers, radio stations, websites or other news outlets at recognized universities and colleges.

Mailing address: Associated Press Media Editors Association, c/o Sally Jacobsen, The Associated Press, 450 West 33rd Street, New York, NY 10001. Phone: (212) 621-7007.



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APME sent a letter to NCAA President Mark Emmert and Vice President of Communications Bob Evans registering its concerns over language and intent of the NCAA credential for the upcoming basketball tournament.

The letter, signed by the presidents of APME, APSE, APPM, SPJ, NPPA and the Kansas Press Association, expresses concerns about restrictions on how news organizations use and share their content with other news organizations.

Here is a copy of the letter:

Dear Sirs,

The Associated Press Media Editors, AP Sports Editors and AP Photo Managers, and The Society of Professional Journalists, have serious concerns with the language and intent of the NCAA credential being circulated for the upcoming basketball tournament.

We have forwarded the concerns of our organizations to your Public Relations Department. We want you to be aware of this situation.

Our most serious objections are in the language that attempts to restrict how we can use our content and how we share that content with other news organizations. Much of the language details how we may not sell photographs taken at events to third parties, including commercial entities or the general public. It goes on to state any secondary use is prohibited without prior written permission.

Our interpretation is that news organizations cannot share their content with the Associated Press or other organizations in their publication group. This defeats the purpose of the Associated Press cooperative, which represents the majority of American newspapers. It places restrictions on how we may use content our organizations and parent companies have spent considerable capital creating for our communities.

Tournament time is here and our members are waiting to hear how these issues will be resolved.

We look forward to talking with you.

Bob Heisse, President
Associated Press Media Editors

Mike Anastasi, President
Associated Press Sports Editors

John Rumbach, President
Associated Press Photo Managers

John Ensslin, President
Society of Professional Journalists

Sean D. Elliot, President
National Press Photographers Association

Kansas Press Association



By Lisa Marie Pane

Iraq was one of America’s longest wars. Thousands were killed and more than 1.5 million served. With the war now over and veterans returning home, there are countless stories to be told of how they are getting back to civilian life.

Society has always had a challenge reintegrating soldiers. The challenges are never more present than with Iraq veterans. Many of them served numerous tours and those repeated returns to the battlefront are complicating their ability to integrate into society. Mix that with a bad economy and an American public not as engaged in this war as they were in Vietnam or certainly World War II.

We’ve all been certainly covering the war since it began. Now that it’s over, it’s time to sharpen our focus. We’re mindful that we remain at war in Afghanistan and there will certainly be some troops who serve in both theaters. But the end of the Iraq war means there are big stories to be told about veterans and their impact on the wider society. We need to look at their health care, the economic toll on their lives, education and more.

We’re calling it Coming Home. And it’s this year’s AP-APME initiative.

The aim is to produce essential stories across all formats to answering one central question: What happens now that so many of them are back home for good? And how does the veteran of the Iraq conflict foretell the future of those serving in Afghanistan? How does what happens to Iraq veterans compare with veterans of previous wars?

We have assembled a team of editors and reporters organized along specific beats: education, health and science, economy and employment/benefits, culture and entertainment, and families and communities.

These beats will involve multiple formats and bureaus across the United States.

We consider this an opportunity to bring the best of the AP cooperative to bear. Many AP members already are covering these stories and we need to tap into our collective resources to tell these stories at both the big picture, 30,000-foot view as well as the local level.

Are there investigative pieces to be told that have natural local angles? And is there state coverage that tells a bigger, national story of how these veterans are re-entering society?

This will be an opportunity, like the Broken Budgets project, to stamp the AP-APME brand on a topic that will help define a generation. More than 2 million troops have served in Iraq and Afghanistan so far. Add in their families, friends, employers, neighbors, and that’s a substantial part of the U.S. population now trying to fit in with those who did not serve.

We believe AP and its members can benefit by combining forces in developing story ideas and then producing them. For starters, we would like your ideas of stories to pursue. You may send story ideas for this initiative to or reach out to your local news bureau.

Lisa Marie Pane is the Associated Press’ South Region Editor. She is overseeing the Coming Home initiative.



APME’s second annual March online auction offers a beach getaway, iconic photo images, Pendleton blanket, sports tickets, books and much more!

Bid today and help APME pave the way. New this month, photos from the Associated Press Photo Mangers join the items up for bid.

Here’s how it works: Bid now and bid often. You will receive a reply to your email bid letting you know it was received. But you need to check to the auction site to see if other bidders try to claim your prize. The top bid wins at 5 p.m. EST, Friday, March 30. If you are a winner, we’ll notify you to arrange for payment and get your prize shipped in the U.S. (or make arrangements for other shipping).

Click here to view the items and bid



Sign up today for the first of three webinars on social media credibility topics presented jointly by APME and Poynter’s NewsU.

"Journalists and Social Media:
Rights and Responsibilities”
Thursday, March 15, at 2:00 pm EST

This Webinar will help you build a credible social media platform that will strengthen the relationship with your audience. Equip your staff to employ high standards when posting breaking news in social media streams and better understand public’s expectations from journalists and social media.

Bill Church, editor of the Salem (Ore.) Statesman Journal, discusses the results of the APME Social Media Credibility Project about rights and responsibilities of journalists using social media.

• Examine perceptions from the public and newsmakers on how journalists use social media
• Improve your civic engagement and community expertise through social media
• Discuss ways to restructure your news operation to include social media

APME members may register for each of the three social media credibility seminars for $9.95 by using a code. Watch for an email from Sally Jacobsen, then go to this URL to sign up:



Join APME now at our $150 rate and bring on another editor, educator or broadcast news leader free.

Our 2-for-1 offer will last until May 1.

This is a great time to join, for reasons outlined below. But membership has more value than ever after the APME board reduced the price of entering our prestigious Journalism Excellence Awards from $75 to $50 per entry for members. Non-members will still pay $100 per entry.

Contest details will come out soon, but consider the savings you and the person you bring along will have. Reach out to a broadcast leader or journalism educator in your market, perhaps, or bring in another newsroom editor.

We'll also soon roll out three social media credibility webinars that will be offered to APME members at a reduced rate.

With more than 1,600 participants and 200 supporting members, the Associated Press Media Editors remains the practical voice for news leaders.

For the $150 cost of membership, you'll receive substantial discounts for the annual conference, APME journalism contests and APME webinars.

But there’s more:

• APME brings together news leaders from all sizes of publications and broadcast stations.

• The APME board of directors has dedicated seats for small newspapers, online and broadcast.

• Myriad programs, such as Sounding Board, help keep the lines of communication open with AP.

• News leaders can tap into AP resources on national projects, such as Broken Budgets and Aging America.

• Your newsroom can benefit from training that comes to you through NewsTrain and state APME organizations.

• APME is leading the First Amendment charge through its active committee work and with the help and resources of the AP.

• APME and APPM are at the forefront of the sports credentialing questions.

• Your organization can gain from Credibility Roundtables that offer research and insight into online issues nationwide.

• You can get great advice from the trenches.

• Great Ideas program and the Innovator of the Month contest help to keep the ideas rolling all year long.

• For educators: Access to the newsroom and broadcast leaders who do the hiring.

• Weekly APME Update with news from around the industry and the AP.

• APME News, the magazine that offers industry insight and guidance.

• The annual conference is held with Associated Press Photo Editors.

• Trade ideas and ask for advice from your peers at

Join today!



NewsTrain will be in Phoenix on March 22-23 for a two-day workshop on watchdog journalism, developing enterprise off a beat, multimedia storytelling, how to cultivate community content, mobile tools and tactics, managing change, and more.

NewsTrain is sponsored by APME and this workshop is hosted by The Arizona Republic, Arizona Newspaper Association, the Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Arizona Daily Star, Arizona Daily Sun, Colorado Press Association, Nevada Press Association, Utah Press Association, and the Associated Press.

Cost: $50.

Location: ASU’s Walter Cronkite School of Journalism.

Registration: Deadline is March 16, at

Workshop sessions

Unleash Your Watchdog – This is a program for reporters and editors on how to identify and pursue powerful watchdog stories from everyday records. Includes investigative techniques and strategies that lift high-impact enterprise from daily beats, and enable reporters and editors to create authoritative work on multiple platforms. The goal is not to wait for news, but to make it happen, whether you’re a reporter in the trenches or editor at the helm.

Digging for Data – Once a potential watchdog story is identified, how to use timesaving techniques to drill through mountains of information – from paper files to computer databases – and extract critical information that turns routine stories into must-read enterprise. Includes simple methods and innovative reporting tools to systematically mold raw data into hard-hitting leads and nut graphs.

Multimedia Storytelling: The latest in tools, formats, techniques and strategies for telling stories in multimedia. These techniques may be used for daily news coverage, short-term enterprise, and larger packages.

Community Content: News organizations are searching for ways to include more local content on their web sites. This session explores what kind of content is out there, how to reach out and develop relationships with those who are or can produce content, and the many ways that content can be brought into your web site. Includes examples, tools, and copyright or contractual issues that may occur.

Accountability Coverage: How to generate a consistent flow of watchdog coverage off a beat. Between the news scoop and a major project there are a variety of ways to build short and mid-range watchdog stories. This session offers seven different measures of accountability reporters and editors can use on a beat to produce a strong body of watchdog work around a public agency or issue.

Tools for Mobile Journalists: A program on many basic (and free) tools reporters and other mobile journalists can use to capture and post news and images from the field. Includes smart phones, simple cameras, apps, free software, reference materials, and easy-to-use web platforms. Bring your smart phones for demos and practice.

How to Shoot Great Short Video: Demand for short, timely video is high on all news web sites. This program covers how to shoot three of the most common types of short video with a smart phone or simple point-and-shoot camera. The focus here is on 30-60 second video that requires no or very minimal editing and can be posted quickly. Skills include framing, light conditions, sequences of shots, and more.

Impact Stories: In the constant stream of instant news, readers still want stories that explain the impact of the news on them. Increasingly, impact stories are the primary role of the daily newspaper. This program for reporters and editors examines the difference between a breaking news story and an impact story, how to frame an impact story, then report, write, and edit so "impact” is the primary focus, even across different types of stories.

Managing & Surviving Change: The news business and daily life in any newsroom is engulfed in constant change. This program offers a simple eight-step approach to managing change, for supervisors and staff, a model that can be used by small groups or entire newsrooms to navigate change effectively and keep the focus on strong results.

NewsTrain Idea Swap: The workshop will conclude with a lively session in which everyone is invited to share one good idea, best practice, tip, time-saving trick, or other nugget that can help others do a better job. In this session, people will have two minutes to quickly share their idea. Ideas will be collected in advance to produce a full collection that will be posted online.


Michael J. Berens is a reporter on the investigative team at The Seattle Times. He previously worked on the investigative team at the Chicago Tribune and began his career at the Columbus Dispatch (Ohio). Previous projects include the unchecked sexual misconduct among hundreds of health-care practitioners; a comprehensive analysis of hospital infections and the MRSA epidemic; FDA failures to thwart fraudulent medical devices; a military blunder with a vaccine that led to unnecessary deaths. Berens’ work has been recognized through many dozens of national and regional awards. He has twice been a finalist for the Pulitzer Prize (beat and investigative reporting categories). First place honors in 2011, for his "Seniors for Sale" project on abuses in adult family homes, include Investigative Reporters and Editors (IRE); the White House Correspondents Association; the National Press Club; Gerald Loeb Award; Association of Health Care Journalists; Society of American Business Editors and Writers; and Worth Bingham Prize for Investigative Reporting at Harvard University. His latest project in December revealed how the state of Washington promotes the use of methadone as a low-cost pain killer through state-subsidized health care among the poor, a group with higher than average death rates from methadone use.

Mandy Jenkins has just accepted a new position with Digital First Media. She was most recently the Washington D.C. Social News Editor for the Huffington Post. Prior to that, Mandy was Social Media Editor for the startup; Digital Content Editor / Social Media & Projects at the Cincinnati Enquirer; Social Media Editor and Online Special Projects Editor, Cincinnati Enquirer; and an online news producer, Milwaukee Journal Sentinel. She also writes the Zombie Journalism blog on digital media.

Jane Stevens is the editor of ACES Too High, where she is working to develop a national network of local health sites. She also writes the blog ReJourno, on remaking journalism on the web. In 2011, as director of media strategies at The World Company in Lawrence, Kansas, her community heath site, WellCommons, won an EPPY award from Editor & Publisher for "Best Community Service on a Media-Affiliated Website” under 250,000 unique monthly visitors. Prior to that, she was editorial director of Oceans Now, associate faculty at UC Berkeley’s Knight Digital Media Center, taught multimedia reporting at UC Berkeley's Graduate School of Journalism and consulted with news organizations making the transition to digital media. In 1996, she was part of the first group of videojournalists at New York Times Television, and did multimedia reporting for the New York Times, Discovery Channel, and She’s worked for the Boston Globe and San Francisco Examiner as copy editor, assistant foreign/national editor, Sunday magazine writer, and science/technology reporter and columnist.

Michael Roberts is a newsroom trainer and consultant and Project Director for NewsTrain. Previously, Michael was Deputy Managing Editor Staff Development at The Arizona Republic (2003-2010), responsible for all newsroom training, served as writing coach, and edited major projects. Outside his own newsrooms, Roberts helped create and launch NewsTrain, designed and taught the American Press Institute’s first online seminar for copy editors, and has presented programs for the Poynter Institute, American Press Institute, the Maynard Institute, Freedom Forum, and various National Writers Workshops. Before the Republic, Roberts was Features Editor, AME/Features-Business, and then for 10 years the Training Editor/Writing Coach at The Cincinnati Enquirer. He also worked as a writer and editor at the Midland (MI) Daily News, the Detroit Free Press, and as a senior editor at two magazines.

Retha Hill is Executive Director of the Digital Media Innovation and Entrepreneurship Lab at the Walter Cronkite School of Journalism and Mass Communication, Arizona State University. Previously she was vice president for content for Black Entertainment Television Interactive, an executive producer for special projects at, and an editor for local news, arts and entertainment at the Washington Post. She was also an adjunct professor at the University of Maryland’s Philip Merrill College of Journalism, and has presented programs for the Poynter Institute, the Online News Association, the American Press Institute, the Freedom Forum, and the National Press Club.

Rob Schumacher is a photographer / videographer with the Arizona Republic / He designed and led the photo training for Republic mobile journalists and the entire reporting staff.

For more information, contact Michael Roberts, NewsTrain Project Director,



AP: New light on drone war’s death toll
AP: Crime fell around Conn. Casinos
The Press of Atlantic City: CFO’s 324 comp-time hours unapproved
Albuquerque Journal: Community college exec retires, returns as contractor
South Florida Sun-Sentinel: Backlash against runaways creating kidnap scares
Minneapolis Star Tribune: Doctors may get more scrutiny in Minnesota
Rockford Register Star: County jail website to show who’s in jail for what
Palm Beach Post: Identification thieves preying on Florida taxpayers

Read about these and more by clicking here


BEAT OF THE WEEK: Sebastian Abbot

As the U.S. drone war in Pakistan intensified, anti-American fervor was stoked by claims that most of the casualties were innocent civilians, not militants. Imran Khan, one of the country's most popular politicians, called on the media to go to the areas in question and see for themselves.

The AP was already doing just that.

Working with a local reporter who braved extreme personal danger, Islamabad correspondent Sebastian Abbot produced one of the most detailed analyses yet of casualties from 10 of the bloodiest strikes in the past year and a half. It showed that the attacks are killing far fewer civilians than many in the country are led to believe by right-wing politicians, clerics and the militants themselves.

The attacks were in North Waziristan in Pakistan's rugged tribal region, one of the most dangerous places in the world. It's off-limits to foreign journalists, so the local reporter, who works regularly with the AP, had to do the legwork.

It was the only way for AP to see for itself.

Remarkably little was known about who had been killed in the attacks, given the travel difficulty and the U.S. government's refusal to talk openly about the covert CIA-run program.

The story took nearly six months. After consulting the local reporter, Abbot chose the 10 attacks to study based on the initial reports of how many people were killed and whether the sites were safe enough for the reporter to visit.

The reporter, who was not named on the story for security reasons, made several trips to North Waziristan and spoke to about 80 villagers about the attacks. Many people were wary about talking, so he had to look for acquaintances such as former classmates who could vouch for him. Even then, many people were happy to share a cup of tea but no information.

It was difficult, too, to move around without being noticed by the Taliban. And there was the even greater fear of a drone strike while he was there, putting him in danger of being killed as a spy by militants who might have suspected him of helping with targeting.

The villagers said that of at least 194 people killed in the attacks, about 70 percent – at least 138 – were militants. The remaining 56 were either civilians or tribal police, 38 of whom were killed in the single attack last March. Excluding that strike, nearly 90 percent of those killed were militants.

Abbot compared the numbers with what anonymous Pakistani intelligence officials had reported on the day of each strike and found them to be very close. The main difference was that the intelligence officials often did not distinguish between militants and civilians.

After gathering all the information, Abbot worked extensively with the national security team in Washington to get comment from the U.S. counterterrorism community. U.S. officials who refused to be quoted by name rejected accounts of any civilian casualties.



The editor of an eastern Pennsylvania newspaper is leaving to take a position with a New Jersey newspaper group. Joseph P. Owens, who has been with The (Easton) Express-Times for 17 years, will serve as interim general manager of South Jersey Media Group. Martin K. Till, publisher of The Express-Times and president of Penn Jersey Advance, said that Owens will oversee operations at the three daily newspapers in Salem, Bridgeton and Woodbury as well as a weekly in Washington Township, Gloucester County.

Mark Treinen, editor of the Wausau Daily Herald, has been elected president of the Wisconsin Associated Press Editors Association. He succeeds Tim Kelley, digital media manager of Ross Evavold, editor and general manager of The Chippewa Herald in Chippewa Falls, was elected vice president. Sid Schwartz, local news editor of The Janesville Gazette, was elected wire watch chair. Jason Maddux, editor of the Portage Daily Register, was elected resolutions chair. The selections were made at the association's annual meeting in Middleton. The association is made up of editors of Wisconsin daily newspapers that are members of The Associated Press.

The Lincoln (Neb.) Journal Star has hired Dave Bundy as the newspaper's editor.

Journal Star Publisher Julie Bechtel made the announcement, saying that Bundy will begin his new duties March 12. Bundy had worked for the last five years as editorial director and publisher for the Suburban Journals of Greater St. Louis, a chain of weekly community newspapers, niche publications and websites. Bundy, 44, worked as news editor at the Journal Star from 1997 to 2001, and from 2001 to 2007 he was editor of the Bismarck Tribune in Bismarck, N.D. Lee Enterprises owns all of those publications. Bundy fills the position formerly held by Michael Nelson, who retired in January.



• Obama 'HOPE' poster artist pleads guilty
• Buffett says newspapers need to charge online
• Vermont. editor vows to fight wind trespass charge
• Paper won't appeal Pennsylvania boy's closed murder trial
• Jams Murdoch resigns as News Intl exec chair
• Murdoch settles lawsuits, but dangers still lurk
• KC newspaper production facility windows shot out by vandals
• Media General explores sale of newspapers
• Winston-Salem paper could be part of possible sale
• After newspaper query, SC Governor campaign to pay for security on trips
• Atheist student editorial pulled from Tennessee paper

Read about these items and more by clicking here


ABOUT US: APME Update is published regularly by the Associated Press Media Editors Association. APME Update is edited by Sally Jacobsen. Send submissions by e-mail or call Sally at (212) 621-7007.
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