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2010 APME Conference
Poynter Institute

Building Momentum


Coverage from the Conference:

More news coverage of APME's Conference
Photos from APPM

Day 3 live blogging from USF public affairs student
Day 2 live blogging from USF public affairs students
The Seattle Times Wins APME's Innovator of the Year Award
What were those editors thinking (APME Day 2)
Hollis Towns named APME president
Student takes on the APME Conference
Live blogging at APME's conference at Poynter
APME Conference news on Twitter and Facebook
USF students covering APME Conference

PowerPoint Presentations

1 Amendment for All: Ken Paulson
Building the new model: Ernie Schreiber PowerPoint
Building the new model: David Hunke PowerPoint
Building the new model: Chris Doyle PowerPoint
Building the new model: Tom Curley's PowerPoint


Seattle Times wins APME Innovator of the Year Award
Democrat and Chronicle of Rochester Innovator of the Year Video
Statesman Journal is a finalist for the 2010 APME Innovator of the Year
Dori Maynard speaking in the APME "Connecting with Your Communities" session


Photos by Alan English
Photo by Alan Miller
Facebook Wall photos

The APME 2010 Conference – Building Momentum – is shaping up to be a dynamic, must-attend event Oct. 20-22 at the Poynter Institute in St. Petersburg, Fla.

The conference will open at 1:30 p.m. on Wednesday, Oct. 20.

At the lead-off session, media industry leaders will share their perspectives on what’s new in print, digital, mobile and wireless. Join a discussion led by Gannett Vice President/News Kate Marymont with AP President and CEO Tom Curley; David Hunke, president and publisher of USA Today; Ernie Schreiber, editor of Lancaster New Era and, and Chris Doyle, vice president of content for The E.W. Scripps Co.

A special panel on leadership – what are the things you need to know that you didn’t learn on the way up – will include Wanda Lloyd, executive editor of the Montgomery Advertiser; Margaret Sullivan, editor of The Buffalo News, and Neil Brown, editor of the St. Petersburg Times. Butch Ward, managing director and a member of the Poynter Faculty, will moderate.

Other sessions include:

• The Associated Press report with AP Senior Vice President and Executive Editor Kathleen Carroll.

• Connecting with Your Communities, focusing on how to leverage differences of race, class, gender, geography and generation to better connect with audiences.

• Behold: The Fifth Estate, moderated by Kelly McBride, ethics group leader and co-leader of Poynter Ethics Fellows, with Drew Curtis, founder of

• Midterm Election Eve Outlook, with AP special correspondent David Espo.

• Oil Spill and You: Coverage successes and what’s ahead.

• The Long-Distance Desk: Big name companies are consolidating work of the copy desk at regional editing centers. Mark Baldwin, regional executive editor of Central Wisconsin Media will moderate.

• Innovator of the Year Awards. The three finalists – The Seattle Times, the Rochester Democrat and Chronicle and the Statesman Journal of Salem, Ore. – show off their projects and answer your questions – and then you decide the winner.

• Ten Things Great Bosses Know, with Jill Geisler, leadership and management group leader at Poynter.

• One-on-one leadership coaching sessions. Jill Geisler, Leadership and Management Group Leader at the Poynter Institute, will offer a limited number of coaching sessions on a first-come, first-serve basis, on Thursday, Oct. 21.

• The opening reception – and silent auction – Wednesday, Oct. 20, will be held at the Salvador Dali Museum, near the Poynter Institute. The museum hosts the largest collection of Dalí's work outside of Spain, including eight master works and 96 oil paintings. It has a total of 2,140 Dalí paintings, prints, sculptures and drawings. Tours will be available

See the complete program.

To register, go to Cost is $350 for non-members and $200 for members.

Members can bring a second editor from the newsroom for FREE.

Getting to St. Petersburg

Two airports serve the St. Petersburg area: Tampa International Airport (TPA) and the St. Petersburg/Clearwater International Airport (PIE). SuperShuttle serves both airports to get you to the hotel or Poynter. Contact them at 727-571-4223 or Once in downtown, there is the St. Petersburg Downtown Looper Trolley ( or taxis.


Need a reason to come?


  1. Connect with editors facing the same hard questions.
  2. Raise your value as a journalist.
  3. Discover solutions that'll sell your newsppaer content.
  4. Find out what threatens the future.
  5. Put the fun back into your newsroom.
  6. Regain the feeling that got you in the business.
  7. Make lifelong friends.
  8. Uncover investigative news ideas you can do.
  9. Learn ways to overcome today's obstacles.
  10. Add energy to your newsroom with ideas that work.

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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