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Join APME in Nashville Sept. 19-21, 2012
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Compose, Create and Connect … in Nashville!

View videos from the conference on our APME Blog

Multimedia coverage of Social Media's Impact on the 2012 Elections

Other conference coverage


The Associated Press Media Editors will meet again in Nashville on Sept. 19-21, 2012, at the beautiful John Seigenthaler Center on the Vanderbilt University campus.

Just in! Hatch poster prints • $15

First Amendment Center
John Seigenthaler Center

Nashville at night
Nashville at night

Frist Center for the Visual Arts
Frist Center for the Visual Arts


Double Platinum

National Press Foundation

Scripps Howard Foundation

Gannett Foundation

The Tennessean


Athlon Sports


GateHouse Media


The Medicare News Group

Middle Tennessee State University






Tansa Systems USA

USA Weekend




New York Times News Service & Syndicate




The Associated Press

Chattanooga (Tenn.) Times Free Press

The (Memphis) Commercial Appeal

Dobie Media


Knoxville News-Sentinel

The Oklahoman


Publishing Group of America


Tribune Media Services

APME is heading to Music City for a sold-out show!

The great news is the conference is sold out!

The better news is that you can still benefit from many of the sessions through this site and, both in words, photos and videos.

Help us spread the word by following and sharing us on Facebook and helping us hit 1,000 Likes:

Let your staff and friends know that conference coverage including video will appear on and through social media. We are at 922 Likes now, so this is a very attainable goal, with your help.

There are a few seats left for the Friday-only Social Media Day for just $35, including a box lunch. If you want to attend, send Sally Jacobsen a note.And, you can attend the Awards Luncheon Thursday for just $35. Just let Sally Jacobsen know.

If you're in town Friday night, APME has secured some tickets to the Grand Ol' Opry. For $50, you get admission, back-stage tour and transportation to and from the event. If you are interested, email Sally Jacobsen.

Thanks for your support, and can't wait to see you in Nashville.

The Associated Press Photo Managers are holding their conference in conjunction with APME's. Click here for their schedule.



1 p.m.: Welcome by APME President Bob Heisse, incoming President Brad Dennison and APPM President John Rumbach.
Introduction of APME board candidates. Polls are open until 11:45 a.m. Thursday.

1:10 p.m. Pulitzer panel moderated by APME President Bob Heisse
2012 Pulitzer Prize winners from the Seattle Times, Philadelphia Inquirer, Tuscaloosa (Ala.) News, Harrisburg (Pa.) Patriot-News and the Associated Press provide a glimpse at the reporting and storytelling techniques used to produce their award-winning work.

2:25 p.m. Break

2:35 p.m. Great Ideas Moment

2:40 p.m. Leadership values with Butch Ward
Values matter. That's the message of Butch Ward, veteran news executive and a member of the faculty of the Poynter Institute, who will lead an interactive session underscoring the important ways in which leaders can affect the quality of the work we do – and the careers of the people in their charge – by paying close attention to the values that drive journalism.

3:25 p.m. Stylebook Moment

3:30 p.m. Lessons from Aurora, Colo.
Journalists scrambled to cover the carnage when a gunman opened fire last month in a theater in Aurora, Colo. killing 12 people. In the aftermath, however, reporters and editors found themselves dealing with the emotional fallout of the experience. Representatives of the Associated Press, Denver Post and the Dart Center for Journalism & Trauma will discuss ways in which managers can support staff members grappling with aftereffects of violent news events. Moderated by Carole Tarrant, editor of the Roanoke (Va.) Times.

4:30 p.m. Break

4:40 p.m. Diversity Moment

4:45 p.m. The First Amendment Showdown
Test your knowledge of America’s core freedoms and be eligible to win prizes spanning two centuries, including 19th century newspapers and a Kindle Touch.  Join John Seigenthaler and Ken Paulson, the founder and president of the First Amendment Center, respectively, in a engaging and irreverent look at what we don’t know about the First Amendment. In the words of  former American Press Institute Associate Director Mary Glick: "For more than a decade, John and Ken's interactive, engaging and inspiring sessions on the First Amendment were the highlight of every American Press Institute seminar – and they are always updating, changing and adding new material. No one can make the Constitution come alive the way these guys do. Really, don't miss this one."

6 p.m. Depart for optional Design Studio tour and reception at Frist Museum of Visual Arts.

Nashville's Frist Center for the Visual Arts, venue for the Sept. 19 reception on the opening night of APME Nashville 2012, will offer conference participants and guests an early look at an exhibition devoted to contemporary artist and photographer Carrie Mae Weems. The exhibition -- the first major museum retrospective devoted to Weems’ work -- will open to the public on Sept. 21. Weems is widely regarded as one of today’s most eloquent and respected interpreters of the African-American experience. The Frist exhibition contains 225 photographs, installations, and videos from more than 15 museums and private collections.

APME guests are invited to the Frist for this special presentation and for the annual APME Foundation auction. Some auction items are up for early bidding. Take a look: 


Remember to vote for the APME board. Polls are open until 11:45 a.m. today.

9 a.m. Concurrent sessions. Each introduced with a Great Ideas Moment.

Unleash Your Watchdog – Pulitzer winner Michael Berens of the Seattle Times tells editors the best ways to identify and pursue powerful watchdog stories from everyday records using investigative techniques and strategies that lift high-impact enterprise from daily beats and help newsrooms create authoritative work on multiple platforms.

Government Secrecy and the Fight for Public Information – National Press Foundation President Bob Meyers leads a critical discussion on the increase in government secrecy and the fight for public information. Panelists will discuss how the FOIA process has been slowed or outright corrupted, and other recent roadblocks the government has erected that threaten the free flow of information and the public's right to know.

Small is Beautiful: APME Community Journalism Initiative Winner – Good journalism is practiced in newsrooms of all sizes and affects communities of all sizes. That’s one lesson from the Daily Citizen of Beaver Dam, Wis., winner of APME's Community Journalism Public Service Initiative competition. A representative of the Daily Citizen explains the winning initiative – a project on the impact of mental health care in a rural community that combined traditional print with online and social media interaction.

10:15 a.m. Break

10:25 a.m. Diversity Moment

10:30 a.m. Associated Press report

11:45 a.m. Break for awards luncheon at Wyatt Rotunda, Vanderbilt University

2:05 p.m. Concurrent sessions at First Amendment Center. (Student sessions with John Seigenthaler and Sara Ganim at Wyatt Rotunda.)

Content Outsourcing: New Directions for Local News – Chicken dinner news. School lunch menus. Calendars. Routine police blotter items. Print and online readers love such hyper-local content. Our staffs, not so much – as we push them to produce more hard-hitting enterprise journalism. Against that backdrop, the push to outsource hyper-local content makes sense to a lot of news organizations. Alan Miller, managing editor of the Columbus (Ohio) Dispatch moderates a discussion of the issue with Brian Timpone, CEO of Journatic, and David Arkin, vice president of content and interactive at Gatehouse Media.

Make Community Partnerships Work for Your Newsroom – Martin Reynolds, senior editor for community engagement with the Bay Area News Group in Northern California, hosts a discussion about the best ways to forge partnerships and collaborations with universities, foundations, nonprofits and other community stakeholders.

Extend Your Reporting With Mobile – Val Hoeppner, director of education at the Freedom Forum Diversity Institute, will lead a dynamic session focusing on the use of mobile technology to report faster and on multimedia-on-the-go as an essential skill for today's journalist. This workshop will teach you to extend the capabilities of your smart phone through the use of multimedia, editing, note taking, utility, location and live streaming apps.

3:05 p.m. Break

3:15 p.m. Diversity Moment

3:20 p.m. Innovator of the Year Award Presentation (to include summary of Gannett Innovation award)
Here's your chance to select the sixth annual Innovator of the Year from finalists chosen by an APME judging panel.

4:15 p.m. Stylebook Moment

4:20 p.m. APME business meeting and Freedom Sings!
You won't forget this multimedia trip through the First Amendment, featuring music that has been banned or censored or has sounded a call for social change. This entertaining, irreverent and inspiring program is packed with live music, video and narration, and showcases hit songwriters, engaging performers and Grammy Award winners.

Design Studio tours available after Thursday sessions conclude.

Thursday evening at Margaritaville
A highlight of September's conference will come Thursday night, when journalists and guests gather at Margaritaville, in the heart of Nashville's honky-tonk district. There, we'll enjoy music performed by a band whose members have written songs for Ray Charles, Trisha Yearwood, Sara Evans, Martina McBride, Tanya Tucker, and Hootie and the Blowfish. They’ve performed with Ringo Starr, Cheap Trick and Poco. This line-up of talented singer-songwriters, including Bill Lloyd, Jonell Mosser and Don Henry, will play their own songs along with rock and country.


8:30 a.m. Stylebook moment

8:35 a.m. Political panel
Who's up? Who's down? In what states will Election 2012 be won or lost? An how will social media help – or hurt – campaign coverage? Get the latest insights into this year's general election campaign from a panel of top AP editors and political reporters.

9:35 a.m. Concurrent sessions. Introduced by Great Ideas Moment.

Is There More to Social Media Than Being Liked? Why are we tweeting and hanging out on Facebook when we have a newspaper to put out – and with fewer people than previously. Ellyn Angelotti of the Poynter Institute will moderate a panel discussion on best ways to make social media campaigns effective, how to measure our social media effectiveness, and strategies for using social media to engage more deeply audiences that might help us generate revenue.

You First Saw This on Twitter and Facebook – The methods companies use to get their message out has changed. Find out what they’re doing and why and how well it works, and learn some techniques you might be able to use in your organization. Moderator will be Jack Lail, website director for the Knoxville (Tenn.) News Sentinel.

10:45 a.m. Break

10:55 a.m. Concurrent sessions repeat. Introduced by Great Ideas Moment.

12:15 p.m. Keynote: Social media: Still growing up
Katie Rogers is social news editor for Guardian US, where she innovates the newsroom's daily social presence, plans digital projects and reports using social media. Previously, she was a local news blogger and social media manager for The Washington Post, where she helped create the newsroom's first comprehensive "living document" of social journalism guidelines, trained other journalists and covered D.C. stories as they happened in digital. Before all that, she was a blogger for The Chicago Tribune's RedEye, where she used social media to create a feature that matched job-seeking Chicagoans to employers that is still in effect today. Her work has appeared in The Chicago Tribune, The Miami Herald and The Elkhart Truth (Indiana), her hometown newspaper.

1:45 p.m. Diversity Moment

1:50 p.m. How Do You Measure Success?
Matt DeRienzo, Connecticut group editor for Journal Register Co., leads a dynamic discussion of top ways to measure your social media success.

3 to 3:15 p.m. Closing remarks from incoming APME President Brad Dennison

Additional Design Studio tours available after conference closes.


 Our conference Twitter handle is #APME2012. Follow us all the way to Music Row.

For what to do in Music City, including events, tours and entertainment, click here.


Join us for a special evening Thursday at Margaritaville Nashville. Tickets are $35 and feature a country-western program, light food and a cash bar. Get your tickets here.

You may attend the Awards Luncheon, even if not registered, for $25.

You can attend Social Media Friday only for $35. Contact Sally Jacobsen to sign up. Space limited to 20 spots.


The hotel home is the Embassy Suites Nashville - at Vanderbilt, 1811 Broadway. Room rates start at $139. To reserve the special APME rate, book by Aug. 12 by CLICKING HERE.


With rooms filling fast at the host Embassy Suites Vanderbilt, APME now has rooms available at a $139 conference rate at the Hilton Garden Inn Nashville Vanderbilt.

Editors can make reservations by calling the Hilton Garden Inn directly at 615-369-5900 and asking for the APME group rate.

Both the Embassy Suites and Hilton Garden Inn are within easy walking distance of the conference venue, the John Seigenthaler Center on the campus of Vanderbilt University.


Capitol Limousines offers shuttle service between the airport and the conference hotels.

The service operates 24/7. Costs for 1-3 passengers is $63.50 to or from the airport and hotel. The fee is all-inclusive (covers fuel cost, driver and trip). You need to schedule at least two days in advance, by email or phone: 800-232-1622 or

Associated Press Media Editors

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