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Train in social, mobile, data, verification and time management at Greenville, S.C., NewsTrain on Sept. 7-8, 2018
Greenville NewsTrain will offer a day and a half of digital training on Sept. 7-8, 2018, at the Younts Conference Center at Furman University.
Training Sessions Include:
Early-bird registration is $75 through Aug. 7; the rate increases to $85 on Aug. 8.
In addition, be among the first 20 to register and receive a free AP Stylebook -- a $22.95 value.
Competitive diversity scholarships are available for journalists, journalism students and journalism educators from diverse backgrounds; Click here to apply.
You Will Learn How To:
The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.
Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? McClatchy’s Senior Manager, Product Strategy Derrick Ho is leading this session. @derrickhozw
Getting your story read: maximizing social media for branding and audience engagement. If you’re wondering whether what you’re doing on social is working, this session is for you. Learn to use analytics to pay attention to your audience, and construct a personal brand and content strategy that take into account what audience members both want and need to know. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark
Data-driven enterprise off your beat. How do you fit enterprise stories around the many other demands you face as a beat reporter to write dailies, file web updates, tweet and shoot video? One way is to take advantage of the plethora of local data available online to spot and develop unique stories for your news outlet. All you need is either you or someone else in your newsroom who can download and sort databases in a spreadsheet program, such as Excel. Learn how to find and analyze data, enabling you to spot the enterprise stories in the numbers, whether your beat is sports, health, business, education, local government or cops and courts. Bring your laptop for the exercises. Ron Nixon is a Washington correspondent for The New York Times who covers the federal regulatory agencies. @NixonRon
Using social media as powerful reporting tools. Social media can be used as powerful reporting tools, whether you're facing a big breaking news story or an enterprise project. This session explains how to use social media platforms and complementary websites to locate diverse expert and “real people” sources, listen to your community and identify news stories, crowdsource using Google Forms and call-outs, and create a social dossier on a person in the news. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark
Mobile newsgathering: better reporting with your smartphone. A smartphone, stocked with the right apps, is a powerful multimedia reporting tool. Learn how to use it to shoot photos, record interviews and dictate stories. Bring your smartphone for the exercises. Trainer Taylor C. Shaw is the social media and analytics editor at The News and Observer in Raleigh, N.C. @taylorcshaw
Be a verification ninja. The wealth of content available on social networks and video platforms means that we all have to be verification ninjas with a procedure to identify accurate content and debunk hoaxes. Learn how to set up your toolbox to verify user-generated content (UCG) on deadline. Mark Stencel brings his experience teaching at Duke University, NPR and the Washington Post, among others to this session.
Can you unplug? making time to have a life. More than ever, today’s newsrooms are trying to do more with less. Learn tips to help you manage your time and those of your newsroom teams, while getting the job done and staying sane. Leading the session is Taylor C. Shaw is the social media and analytics editor at The News and Observer in Raleigh, N.C. @taylorcshaw
Your Accomplished Trainers
Cal Lundmark is the social media editor and regional audience growth producer for The State newspaper in Columbia, S.C. As part of the regional team, she works with eight McClatchy newsrooms throughout North and South Carolina. She has a master’s in mass communication from the Walter Cronkite School of Journalism in Phoenix, specializing in digital audience engagement and social media best practices for news media. She has worked for Cronkite News, the Phoenix New Times as a food and drink reporter and volunteered with radio station KUPS in Tacoma, Washington, as well as her collegiate newspaper, The Trail. @calundmark
Taylor C. Shaw is a regional audience growth producer. She oversees social media strategy and seeks ways to have comfortable conversations online with readers of the News & Observer in Raleigh, N.C. and the Herald-Sun in Durham, N.C. Most recently, Shaw was the digital executive producer at KSHB-TV in Kansas City, Missouri. Even though she calls North Carolina “home,” Shaw has also lived and worked in Knoxville, Tennessee and Washington, D.C. She has her master’s in journalism from the American University School of Communication. She is also graduate of William Peace University in Raleigh, North Carolina, where she studied mass communication and political science. Shaw co-leads the Online News Association Triangle NC chapter and a member of the National Association of Black Journalists. She was a participant of Poynter’s 2017 Leadership Academy for Women in Digital Media. @taylorcshaw
Mark Stencel teaches journalism and oversees media studies projects at Duke University while applying lessons from senior roles at NPR, Congressional Quarterly and the Washington Post for media clients and other academic research centers. He is the author of "Fact-Check This" for the American Press Institute.
NewsTrain's recent donors include The Associated Press, The APME Foundation, the Samuel I. Newhouse Foundation, Scripps Howard Foundation, GateHouse Media LLC, Pepper Hamilton LLP, Levine Sullivan Koch & Schulz LLP, the Park and Sigma Delta Chi foundations and APME past and present board members. To join them in supporting NewsTrain, please make your tax-deductible contribution here.