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Greenville, S.C., NewsTrain
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Train in social, mobile, data, verification and time management at Greenville, S.C., NewsTrain on Sept. 7-8, 2018


The Particulars

When: 1 p.m. to 4:25 p.m. Friday, Sept. 7, and 8:30 a.m. to 5:10 p.m. Saturday, Sept. 8, 2018

Where: Younts Conference Center at Furman University, 3300 Poinsett Highway, Greenville, S.C. 29613. Here are a map and directions.

Cost: Early-bird registration is just $75. The early-bird rate ends Aug. 7, with registration increasing to $85 on Aug. 8.

Special offer: Free AP Stylebooks -- a $22.95 value -- will be awarded to at least the first 20 registrants.

Meals: Your registration includes light breakfast and lunch on Saturday.

Is this workshop for you? This workshop is for reporters, editors and other journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students. Public information officers and public relations specialists have also benefited from attending NewsTrain. You do not have to be a member of APME to attend.

Registration for groups: Email Laura Sellers, NewsTrain program assistant.

Diversity scholarships: The deadline to apply for a competitive diversity scholarship for Greenville NewsTrain is July 27, 2018. Applications are open to journalists, journalism educators or journalism students from a diverse background. Successful applicants have their registration fee waived; they must pay their own travel expenses. Apply online; also, email a current résumé and up to three work samples (published or unpublished) to David Hennigan, consumer experience director for The Greenville News. Journalism educators need not submit work samples.

What to bring: A fully charged laptop and smartphone for the exercises.

Lodging: Here is an hotel option:

1: Hyatt Regency Hotel, Downtown Greenville, SC, 220 North Main St., about six miles from the conference site. The NewsTrain rate is $149, until Aug. 17. For reservations, click here or call 864-235-1234 and mention this from the registration URL: GreenvilleNewsRB.

Airport transportation: GSP International Airport provides information on ground transportation

Local donors: The Greenville News, The Associated Press and others.

Sponsor: Associated Press Media Editors (APME). Please see the complete list of donors who support NewsTrain at the bottom of this page.

Hosts: Citizen Times in Asheville, Bob Jones University, The Greenville News/Independent Mail in Anderson, North Greenville University, The Associated Press, WHNS-TV 21 and WSPA-TV 7.

Questions: Email Laura Sellers, NewsTrain program assistant, or Linda Austin, project director.

Greenville NewsTrain will offer a day and a half of digital training on Sept. 7-8, 2018, at the Younts Conference Center at Furman University. 

Training Sessions Include:

  • Storytelling on mobile: making smart choices
  • Getting your story read: maximizing and measuring social media for branding and audience engagement
  • Data-driven enterprise off your beat
  • Becoming a verification ninja
  • Mobile newsgathering: better reporting with your smartphone
  • Using social media as powerful reporting tools
  • Can you unplug? Making time to have a life

Early-bird registration is $75 through Aug. 7; the rate increases to $85 on Aug. 8.

In addition, be among the first 20 to register and receive a free AP Stylebook -- a $22.95 value.

Competitive diversity scholarships are available for journalists, journalism students and journalism educators from diverse backgrounds; Click here to apply.

You Will Learn How To:

  • Identify the best way to tell a particular story on a small screen.
  • Identify a data set from your beat that will likely produce a story, and sort and filter in Excel to locate a potential story.
  • Improve your writing on social media, establish your brand, encourage community engagement, and measure how well your social media efforts are working.
  • Identify accurate content and debunk hoaxes.
  • Use social media for sourcing, spotting news trends and verifying user-generated content.
  • Turn your smartphone into a versatile, multimedia reporting tool in the field.
  • Better manage your time and that of your newsroom teams.



(Download a PDF of the agenda.)


The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.



Session Specifics

Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? McClatchy’s Senior Manager, Product Strategy Derrick Ho is leading this session. @derrickhozw

Getting your story read: maximizing social media for branding and audience engagement. If you’re wondering whether what you’re doing on social is working, this session is for you. Learn to use analytics to pay attention to your audience, and construct a personal brand and content strategy that take into account what audience members both want and need to know. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark

Data-driven enterprise off your beat. How do you fit enterprise stories around the many other demands you face as a beat reporter to write dailies, file web updates, tweet and shoot video? One way is to take advantage of the plethora of local data available online to spot and develop unique stories for your news outlet. All you need is either you or someone else in your newsroom who can download and sort databases in a spreadsheet program, such as Excel. Learn how to find and analyze data, enabling you to spot the enterprise stories in the numbers, whether your beat is sports, health, business, education, local government or cops and courts. Bring your laptop for the exercises. Ron Nixon is a Washington correspondent for The New York Times who covers the federal regulatory agencies. @NixonRon

Using social media as powerful reporting tools. Social media can be used as powerful reporting tools, whether you're facing a big breaking news story or an enterprise project. This session explains how to use social media platforms and complementary websites to locate diverse expert and “real people” sources, listen to your community and identify news stories, crowdsource using Google Forms and call-outs, and create a social dossier on a person in the news. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark

Mobile newsgathering: better reporting with your smartphone. A smartphone, stocked with the right apps, is a powerful multimedia reporting tool. Learn how to use it to shoot photos, record interviews and dictate stories. Bring your smartphone for the exercises. Trainer Taylor C. Shaw  is the social media and analytics editor at The News and Observer in Raleigh, N.C. @taylorcshaw

Be a verification ninja. The wealth of content available on social networks and video platforms means that we all have to be verification ninjas with a procedure to identify accurate content and debunk hoaxes. Learn how to set up your toolbox to verify user-generated content (UCG) on deadline. Mark Stencel brings his experience teaching at Duke University, NPR and the Washington Post, among others to this session.

Can you unplug? making time to have a life. More than ever, today’s newsrooms are trying to do more with less. Learn tips to help you manage your time and those of your newsroom teams, while getting the job done and staying sane. Leading the session is Taylor C. Shaw  is the social media and analytics editor at The News and Observer in Raleigh, N.C. @taylorcshaw

Your Accomplished Trainers

Derrick Ho
guides the strategy and development roadmap for mobile apps, mobile web and distributed platforms, by balancing readers' needs, business requirements and internal resources for McClatchy's newspapers. He was formerly deputy digital editor of The Straits Times, Singapore's most-widely read newspaper, where he led the newsroom's multi-platform real-time coverage of key news and political events. Ho also oversaw the relaunch of The Straits Times' website and apps, and established a team to create new story-telling formats including long-form narrative and explanatory projects, interactive graphics and e-books. He has also written for and The Associated Press. Ho graduated with a masters in journalism from the University of Missouri, specializing in multimedia journalism, digital strategy and technology. In his free time, he gawks at awesome web and magazine designs, listens to movie soundtracks, and practices yoga. @derrickhozw

Cal Lundmark is the social media editor and regional audience growth producer for The State newspaper in Columbia, S.C. As part of the regional team, she works with eight McClatchy newsrooms throughout North and South Carolina. She has a master’s in mass communication from the Walter Cronkite School of Journalism in Phoenix, specializing in digital audience engagement and social media best practices for news media. She has worked for Cronkite News, the Phoenix New Times as a food and drink reporter and volunteered with radio station KUPS in Tacoma, Washington, as well as her collegiate newspaper, The Trail. @calundmark

Ron Nixon is a Washington correspondent for The New York Times who covers the federal regulatory agencies. He is a visiting associate for journalism and media studies at the University of Witwatersrand in Johannesburg, South Africa, and a former adjunct professor at Howard University. A former training director for Investigative Reporters and Editors, he has taught investigative reporting and data journalism to reporters nationwide and abroad. @NixonRon

Taylor C. Shaw is a regional audience growth producer. She oversees social media strategy and seeks ways to have comfortable conversations online with readers of the News & Observer in Raleigh, N.C. and the Herald-Sun in Durham, N.C. Most recently, Shaw was the digital executive producer at KSHB-TV in Kansas City, Missouri. Even though she calls North Carolina “home,” Shaw has also lived and worked in Knoxville, Tennessee and Washington, D.C. She has her master’s in journalism from the American University School of Communication. She is also graduate of William Peace University in Raleigh, North Carolina, where she studied mass communication and political science. Shaw co-leads the Online News Association Triangle NC chapter and a member of the National Association of Black Journalists. She was a participant of Poynter’s 2017 Leadership Academy for Women in Digital Media. @taylorcshaw

Mark Stencel teaches journalism and oversees media studies projects at Duke University while applying lessons from senior roles at NPR, Congressional Quarterly and the Washington Post for media clients and other academic research centers. He is the author of "Fact-Check This" for the American Press Institute.

Our Donors

NewsTrain's recent donors include The Associated PressThe APME Foundation, the Samuel I. Newhouse Foundation, Scripps Howard FoundationGateHouse Media LLC, Pepper Hamilton LLPLevine Sullivan Koch & Schulz LLP, the Park and Sigma Delta Chi foundations and APME past and present board members. To join them in supporting NewsTrain, please make your tax-deductible contribution here

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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