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Lincoln, Nebraska, NewsTrain, April 9, 2016


The Particulars

When: 8:30 a.m. to 5 p.m. Saturday, April 9, 2016.

Where: College of Journalism and Mass Communications' Andersen Hall, 200 Centennial Mall North, University of Nebraska-Lincoln

Cost: $75. Includes a full day of training, continental breakfast and lunch.

Is this workshop for you? This workshop is for reporters, editors and other journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students, who are interested in improving their skills in social media, digital storytelling, breaking news, writing for mobile, and data-driven enterprise stories. You do not have to be a member of APME to attend.

Diversity scholarships A limited number of competitive diversity scholarships to cover the $75 registration fee are available to professional journalists, journalism educators and journalism students from diverse backgrounds. Travel expenses must be covered by the applicant or his/her organization. To apply, (1) supply the information requested here, and (2) email a resume and up to three work samples and/or journalism-class assignments to Amalie Nash, executive editor/VP for news and engagement, The Des Moines Register, at, by March 8, 2016. Journalism educators need not submit work samples.

Hotel: The discounted room rate of $129 a night, plus tax, at the Embassy Suites by Hilton Lincoln, 1040 P St., expired March 12. Megan Smith, group rooms coordinator, might be able to accommodate a handful of reservations at that discounted group rate. Email her to see what's available. Other nearby hotels are the Hyatt Place Lincoln/Downtown-Haymarket and Holiday Inn Lincoln-Downtown; there are also hotels near the airport, which is about five miles from downtown.

Airport transportation: The Embassy Suites hotel operates a free shuttle to and from the Lincoln Municipal Airport -- five miles away -- from 5 a.m. to midnight every half hour; to access it, call 402-474-1111. OMALiNK offers a shuttle service from Omaha's Eppley Airfield -- 60 miles away -- to the hotel for $50 each way, plus tip. Reserve OMALiNK here. 

Directions: Driving directions and a map to the hotel are here. It is an eight-minute walk from the Embassy Suites hotel to the workshop site, Andersen Hall.

Parking: Parking will be free in the lot behind Andersen Hall, accessible from either 16th Street or Q Street. Here is a map locating Andersen Hall.

What to bring: Your laptop for the hands-on exercises.

Optional pre- and post-NewsTrain gatherings: Attendees are invited to gather at the Old Chicago Pizza & Taproom, 826 P St., where we will have an optional welcome reception upstairs on Friday, April 8, from 6 to 9 p.m. It is a cash bar, with free appetizers, supplied by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. In addition, we will have an optional closing gathering at Ploughshare Brewing Co. upstairs loft, 1630 P St., from 5 to 6 p.m. Saturday, April 9. Food and drinks are up to you to purchase. Please see this map to locate the restaurants, workshop site, hotel and student union (site of lunch on April 9), which are all within walking distance.

Registration for groups: Email Beth Grace, NewsTrain program assistant.

SponsorAssociated Press Media Editors (APME). Please see the complete list of donors who support NewsTrain below.

Local donors: College of Journalism and Mass Communications, University of Nebraska-Lincoln; Nebraska Press Association; and Nebraska Broadcasters Association.

Hosts: College of Journalism and Mass Communications at the University of Nebraska-Lincoln, Nebraska Press Association, Nebraska Broadcasters Association, Lincoln Journal Star, Nebraska College Media Association, The Associated Press, Omaha World-Herald, University of Kansas, The Des Moines Register, KETV-Omaha, Simpson College, Doane College, Norfolk Daily News, and Northeast Nebraska News Co. 

Questions: Email Linda Austin, NewsTrain project director, at

Please join us in Lincoln, Nebraska, and polish your digital skills at a daylong NewsTrain on Saturday, April 9, 2016. Sessions include:

  • maximizing your social media for personal branding and audience engagement,
  • making smart choices in digital storytelling,
  • planning for breaking news in the digital age,
  • writing for mobile, and
  • producing data-driven enterprise stories off your beat.

Registration is just $75 and includes a full day of training, plus continental breakfast and lunch. 

We are nearing capacity for Lincoln NewsTrain. Avoid the waiting list by signing up today!

Your Instructors

What You Will Learn

You will learn how to:

  • Develop an engaging voice in writing news posts for Twitter and Facebook that will help get your stories read.

  • Use Twitter lists.
  • Measure meaningful success on social media by monitoring metrics that matter.
  • Make smart choices among digital ways to tell a story to get the maximum audience impact with the least expenditure of time, energy and effort.

  • Prepare a plan for coverage of an unexpected breaking-news event, including getting the news out first on social media and mobile, using social media as a reporting tool, verifying user-generated content, and curating other news sources.
  • Write headlines and leads for smartphone users that are optimized for search, inspire readers to click and accurately reflect the story.
  • Identify five ways to find data.

  • Spot enterprise stories in data, whether your beat is government, sports, the arts, business or education.

Register here.


(Download a PDF of the agenda.)

The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.

More on Your Instructors

Theodore Kim is an assistant news editor at The New York Times, where he helps guide the night digital report. Previously, he was a Times senior staff editor, editing and producing the home page and flagship news apps. Prior to coming to The Times, he was mobile editor at The Washington Post, helping oversee daily production for the mobile and tablet apps. Earlier, he worked as a reporter for the Dallas Morning News, USA Today and the Indianapolis Star. He is a former national secretary of the Asian American Journalists Association. @TheoTypes

Daniel Victor is a senior staff editor at The New York Times, where he spent his first two years as a social media editor. He now reports for the Times' Express Team, a breaking-news desk that covers news readers are searching for and talking about online. Prior to arriving at The Times in 2012, he ran social media and crowdsourcing for ProPublica, a nonprofit newsroom for investigative journalism. Before that he launched a hyperlocal site for and The Philadelphia Inquirer. He was a community host for TBD, a website/TV station that covered local news and sports in Washington. He began his career with four years as a reporter for The (Harrisburg, Pa.) Patriot-News, where he had almost every beat at the paper: cops and courts, local government, state government, national politics, features and just about everything in between. He wrote for the Centre Daily Times while attending Penn State and enjoyed a summer internship at The Wichita (Kan.) Eagle. @bydanielvictor

Matt Wynn is a developer and watchdog reporter at the Omaha World-Herald, where he oversees, a collection of interactive and data-driven projects. He also developed, which helps homeowners in The World-Herald's area understand and appeal their home's tax valuation. He previously worked on data projects at The Arizona Republic in Phoenix and Springfield News-Leader in Missouri. He is a former adjunct instructor in precision journalism at Arizona State University and data analyst for Investigative Reporters & Editors. He graduated from the Missouri School of Journalism. @mattwynn

Session Specifics

Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement So, you're a journalist on social media, but you're not sure you're taking the right approach. Instructor Daniel Victor offers tactics and tips to improve your comfort on social media, establish your brand, encourage community engagement, and measure how well your social media efforts are working.

Digital Storytelling: Making Smart Choices What’s the best way to tell a particular story: text, photos, video, audio, curation, interactive graphic or some combination. What are the strengths of different digital formats? What’s the time involved to produce them? What works best on which platform and for which audiences? Instructor Theodore Kim will help you answer these questions.

Planning for Breaking News in a Mobile-first, Multi-platform Environment Instructor Daniel Victor will help you emerge with a checklist for constructing a breaking-news coverage plan, including how to deploy staff to utilize social media (both as a news platform and a reporting tool), live-blog and curate other news sources, use crowdsourcing and social media to gather information, verify user-generated content, make the best use of smartphone video, and quickly access relevant public records.  

Writing for Mobile With mobile traffic approaching or surpassing desktop traffic at many news organizations, writing specifically for mobile audiences has become crucial. Writing for mobile is like writing for online on steroids. Learn from instructor Theodore Kim the best practices for writing content for mobile readers, with special emphasis on creating engaging headlines for both readers and search engines.

Data-Driven Enterprise off Your Beat How do you fit enterprise stories around the many other demands you face as a beat reporter to write dailies, file Web updates, tweet and shoot video? One way is to take advantage of the plethora of local data available online to spot and develop unique stories for your news outlet. All you need is either you or someone else in your newsroom who can download and sort databases in a spreadsheet program, such as Excel. Instructor Matt Wynn will help you find and analyze data, enabling you to spot the enterprise stories in the numbers, whether your beat is government, sports, the arts, business or education. Bring your laptop for the exercise.

Our National Donors

NewsTrain's 2015 donors included Advance Local, The Ethics & Excellence in Journalism Foundation, The Associated Press, The APME FoundationScripps Howard Foundation, the Gannett Foundation, GateHouse Media, the Samuel I. Newhouse Foundation, Pepper Hamilton LLP and APME past and present board members.

1040 P Street
Lincoln, Nebraska

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