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Train in data, mobile newsgathering, smart storytelling, podcasting, analytics and management approaches at Milwaukee NewsTrain on Sept. 27, 2019


The Particulars

NewsTrain track: 8:30 a.m. to 5:20 p.m. Friday, Sept. 27, 2019

Management track: 8:30 a.m. to 11:55 a.m. Friday, Sept. 27, 2019, then participants can join the lunch and afternoon general sessions.

Where: Milwaukee Journal Sentinel, 333 W. State; Milwaukee, WI 53203. Here is a map.

Cost:  Early bird registration is just $75, until Aug. 30.

Wisconsin Newspaper Association members can apply for a $50 stipend by being one of the first WNA members to sign up here.

Meals: A continental breakfast and a lunch are included in your registration.

Is this workshop for you? This workshop is for reporters, editors and other journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students. Public information officers and public relations specialists have also benefited from attending NewsTrain. You do not have to be a member of APME to attend.

Registration for groups: Email Laura Sellers, NewsTrain co-director.

Diversity scholarships: The deadline to apply for a competitive diversity scholarship for Milwaukee NewsTrain is Aug. 16, 2019. Applications are open to journalists, journalism educators or journalism students from a diverse background, Successful applicants have their registration fee waived; they must pay their own travel expenses. You should apply online and also will need to email a current résumé and up to three work samples (published or unpublished) to Kelly Megna of the Milwaukee Journal Sentinel. Journalism educators need not submit work samples.

Travel scholarships for Chips Quinn Scholars alumni: The Freedom Forum Institute offers travel scholarships to Chips Quinn Scholars alumni who are working as journalists or teaching journalism full-time and who are interested in attending NewsTrain. The scholarship will cover up to $1,000 for travel expenses. Interested alums, who are asked to submit a piece about their workshop experience for the Chips Quinn Scholars website, should email Karen Catone, director of the Chips Quinn Scholars Program. They should also apply for a diversity scholarship to cover registration, funded by the APME Foundation, here.

What to bring: A fully charged laptop and smartphone for the exercises.

Lodging: Hotel options will be posted soon.

Airport transportation: Milwaukee Mitchell Airport provides information on ground transportation.

Local donors: Milwaukee Journal Sentinel, The Associated Press, Illinois Press Association, Wisconsin Newspaper Association.

SponsorAssociated Press Media Editors (APME). Please see the complete list of donors who support NewsTrain at the bottom of this page.

Hosts: Milwaukee Journal Sentinel, Kenosha News, Rockford Register Star, Diederich College of Communication, Marquette University, The Associated Press, WUWM Milwaukee Public Radio and Illinois Press Association.

Questions: Email Laura Sellers or Linda Austin, project co-directors.

Milwaukee NewsTrain will offer a full day of digital training on Friday, Sept. 27, 2019, at the Milwaukee Journal Sentinel, 333 W. State; Milwaukee, WI 53203. New, two separate management-track courses are available in the morning.

Full-day NewsTrain sessions include:

  • Developing a data mindset and use it to improve daily work
  • Mobile newsgathering with your smartphone
  • Making the smart choices in how to pitch and tell a story
  • So, you have an idea for a podcast
  • Using audience analytics to get your story read

Morning management track sessions include:

  • Having difficult conversations
  • Managing tension between generations (particularly millennials entering leadership positions)

Early bird registration is just $75, until Aug. 30, when it becomes $85.

Wisconsin Newspaper Association members can apply for a $50 stipend by being one of the first WPA members to sign up here.

You Will Learn How To:

  • Identify a data set from your beat that will likely produce a story, and sort and filter in Excel to locate a potential story.
  • Try out the right apps to use your smartphone to shoot photos, record interviews, dictate stories and go social.
  • Discover the best ways to find, pitch, tell and deliver a story.
  • Explore the basics and best practices of podcasting to find the balance between innovative podcast storytelling and the investment in time, expertise and money.
  • Move beyond pageviews to make analytics work for you. With the reader/listener as the focus, uncover the best tools.



(Download a PDF of the agenda.)


The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.



Session Specifics

Developing a data state of mind and using it to improve your daily work: How do you fit enterprise stories around the many other demands you face to write dailies, file web updates, tweet and shoot video? This session focuses on taking advantage of the plethora of local data available online to spot and develop quick-turnaround stories. Learn how to develop a data state of mind, find newsworthy data and begin to analyze data sets. Spot the enterprise stories in the numbers.

Mobile newsgathering with your smartphone:  A smartphone, stocked with the right apps, is a powerful multimedia reporting tool. This session teaches how to use your phone to shoot photos, record interviews, dictate stories, create on-the-go images with text for social media (or use Facebook Live) – and get it all to editors and readers as quickly and cleanly as possible.

Making smart choices in how to tell a story: The session examines the best ways to find, pitch and then tell a story through digests or explainers, bulleted live updates or what-we-know lists, photo galleries or videos or motion graphics, straight narrative, some combination. What are the best methods for delivering stories, particularly on mobile devices, and what tools help make them come together efficiently? How do you make readers care? Bring a perennial story or a story pitch for your news outlet and be prepared to brainstorm new ways to tell it, focusing on mobile.

So, you think you have an idea for a podcast:  Podcasts open the door to telling new stories and reaching new audiences — if you do them well. But what are the conversations that need to happen before going forward, and what’s the balance between innovative podcast storytelling and the investment needed in time, expertise and money. This session explores the basics and best practices of podcasting. Bring an idea that you think would make a good podcast.

Using audience analytics to get your story read:  Analytics is a powerful tool to track audience engagement, but the options and interpretations can be overwhelming. It’s time to move beyond pageviews. What do you need to know and what are some of the best practices to get to the meat of what is working and what needs help? With the reader as the focus, how can we best use analytics to reach out and draw audience in?

Management track – How to have difficult conversations:  At all levels of the newsroom, reduced resources, new technology, and changing expectations have made getting everything done harder than ever. This session offers a variety of tactics for managers that can help those dealing with subpar and difficult employees, reduce wasted effort, set priorities and improve communication and use of resources to achieve better results.

Management track – Managing tension between generations (particularly millennials entering leadership positions):  New leaders — many of them younger — are entering newsrooms now. Millennials are managing baby boomers, so we have different generations learning how to manage and be managed by the newer journalists. Discover how to reduce the tension between age groups through tips, tools and tried and new methods.

Our Donors

NewsTrain's recent donors include The Associated PressThe APME Foundation, the Gannett Foundation, the Samuel I. Newhouse Foundation, Scripps Howard FoundationGateHouse Media LLC, Pepper Hamilton LLPLevine Sullivan Koch & Schulz LLP, the Park and Sigma Delta Chi foundations and APME past and present board members. To join them in supporting NewsTrain, please make your tax-deductible contribution here

1040 P Street
Lincoln, Nebraska

·         Newspapers Canada

·         Atlantic Journalism Awards

·         Canadian Association of Journalists

·         Brunswick News

·         TC Media

·         University of King’s College School of Journalism

·         Newspapers Atlantic

Associated Press Media Editors

APME is a professional network, a resource for helping editors and broadcasters improve their news coverage and newsroom operations.

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