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Train in data, mobile newsgathering, smart storytelling, podcasting, analytics and management approaches at Milwaukee NewsTrain on Sept. 27, 2019
Milwaukee NewsTrain will offer a full day of digital training on Friday, Sept. 27, 2019, at the Milwaukee Journal Sentinel, 333 W. State; Milwaukee, WI 53203. New, two separate management-track courses are available in the morning.
NewsTrain sessions include:
Morning management track sessions include:
You Will Learn How To:
The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.
Thanks to The Associated Press for supplying AP Stylebooks to the first 20 to sign up outside the scholarships.
Developing a data state of mind and using it to improve your daily work: How do you fit enterprise stories around the many other demands you face to write dailies, file web updates, tweet and shoot video? This session focuses on taking advantage of the plethora of local data available online to spot and develop quick-turnaround stories. Learn how to develop a data state of mind, find newsworthy data and begin to analyze data sets. Spot the enterprise stories in the numbers. Trainer Dave Umhoefer directs the O’Brien Fellowship in Public Service Journalism at Marquette University, where he teaches investigative reporting. @GovWatcher
Mobile newsgathering with your smartphone: A smartphone, stocked with the right apps, is a powerful multimedia reporting tool. This session teaches how to use your phone to shoot photos, record interviews, dictate stories, create on-the-go images with text for social media (or use Facebook Live) – and get it all to editors and readers as quickly and cleanly as possible. Mike Reilley has taught thousands of journalists through SPJ, Google News Initiative, Emerging Leaders and others. @journtoolbox
Making smart choices in how to tell a story: The session examines the best ways to find, pitch and then tell a story through digests or explainers, bulleted live updates or what-we-know lists, photo galleries or videos or motion graphics, straight narrative, some combination. What are the best methods for delivering stories, particularly on mobile devices, and what tools help make them come together efficiently? How do you make readers care? Bring a perennial story or a story pitch for your news outlet and be prepared to brainstorm new ways to tell it, focusing on mobile. Digital News Editor and Innovation Director Michelle Everhart of The Columbus Dispatch will give you new tools to make the best pitches and produce the best stories. @meverhart26
So, you think you have an idea for a podcast: Podcasts open the door to telling new stories and reaching new audiences — if you do them well. But what are the conversations that need to happen before going forward, and what’s the balance between innovative podcast storytelling and the investment needed in time, expertise and money. This session explores the basics and best practices of podcasting. Bring an idea that you think would make a good podcast. Katie O'Connell is head of podcasts for The Arizona Republic. @katieoc
Management track – How to have difficult conversations: At all levels of the newsroom, reduced resources, new technology, and changing expectations have made getting everything done harder than ever. This session offers a variety of tactics for managers that can help those dealing with subpar and difficult employees, reduce wasted effort, set priorities and improve communication and use of resources to achieve better results. Ron Smith is the editor/project director of the Milwaukee Neighborhood News Service and instructor in the Department of Journalism and Media Studies at Diederich College of Communication at Marquette University. Prior to 2019, he was the managing editor at USA Today. @ronshine
Creating an environment that nurtures leaders: In today’s news operations, "leaders" aren’t necessarily part of the traditional hierarchy. Age and experience have become less relevant. Millennials may have cutting edge skills to pass on, and veteran journalists may be reinventing themselves in ways no one expected. How do good managers create a culture that nurtures those leaders, gives them "permission" to lead, and eases the potential for tension that can arise. Jessica Davis is director of the USA TODAY Network's Digital Optimization Team. @jessicaEdavis
Your Accomplished Trainers
Jessica Davis is director of the USA TODAY Network's Digital Optimization Team, which works with 72 local newsrooms to drive digital audience growth and subscriptions. Prior to starting up the DOT in April 2018, Jessica led the digital team for six newsrooms in Tennessee, including the Nashville Tennessean, the Memphis Commercial Appeal and Knoxville News Sentinel. Before joining the USA TODAY Network, she worked at the Los Angeles Daily News as a digital director for video. She is an active member of the Online News Association. Jessica lives in Nashville with her husband, Peter, and two daughters. @jessicaEdavis
Michelle Everhart is Ohio born and raised and has spent her career in local, community journalism. She's done a little bit of everything in small to large newsrooms – breaking news, enterprise news, introducing newsrooms to digital journalism, politics and then back to digital news, which is her my favorite. She now oversees Dispatch.com and BuckeyeXtra.com, which includes app, videos, podcasts, newsletters, analytics, smart speaker and all social media and audience engagement. You can find her on Twitter @meverhart26 where you will likely find her talking about news, books, her family, being a soccer mom and her two dogs.
Katie O'Connell is the head of podcasts for The Arizona Republic and azcentral.com. Previously, she produced the first two seasons of Unsolved for the Milwaukee Journal Sentinel. The first season of the cold case podcast reached No. 3 on the overall Apple Podcast chart and earned the Journal Sentinel its first ever national Edward R. Murrow Award. @katieoc
Mike Reilley is an Society of Professional Journalists digital trainer who has taught Google News Initiative tools to more than 5,100 journalists and educators in the past three years. He also is co-founder of and trainer in the MediaShift Training Network and the founder of Penny Press Digital LLC, a consulting and training company. When he’s not on the road doing trainings, he teaches data and multimedia journalism at the University of Illinois-Chicago, where he is an assistant professor. A former reporter at the LA Times and web editor at the Chicago Tribune, Reilley served for 13 years as a faculty member at Northwestern, Arizona State University and DePaul University, teaching digital journalism to hundreds of students and professional journalists. He holds journalism degrees from the University of Nebraska-Lincoln (undergrad) and Northwestern University (masters). Reilley founded and updates the research site The Journalist’s Toolbox (journaliststoolbox.org) for SPJ and runs the Chicago data site, The Red Line Project (redlineproject.org). Twitter: @journtoolbox
Ron Smith is the editor/project director of the Milwaukee Neighborhood News Service and instructor of practice in the Department of Journalism and Media Studies at Diederich College of Communication at Marquette University. Prior to 2019, he was the managing editor at USA Today. Before moving to the Washington, D.C., area in 2016, Smith was the deputy managing editor for daily news and production at the Milwaukee Journal Sentinel, where he oversaw the breaking news hub, production desks and was the key point person for print story selections and workflow. He also has worked as an editor at The Oregonian, the Los Angeles Times and Newsday. He is active in the National Association of Black Journalists, the American Copy Editors Society and the Online News Association. @ronshine
Dave Umhoefer, a native of La Crosse, Wisconsin, directs the O’Brien Fellowship in Public Service Journalism at Marquette University, where he teaches investigative reporting. His career as a local government beat reporter and Watchdog Team member at the Milwaukee Journal Sentinel culminated with a 2008 Pulitzer Prize for Local Reporting for a data-intensive exposé on pension padding in Milwaukee County government. He lives near Miller Park in Milwaukee with his wife, Gretchen. @GovWatcher
NewsTrain's recent donors include The Associated Press, The APME Foundation, the Gannett Foundation, the Samuel I. Newhouse Foundation, Scripps Howard Foundation, GateHouse Media LLC, Pepper Hamilton LLP, Levine Sullivan Koch & Schulz LLP, the Park and Sigma Delta Chi foundations and APME past and present board members. To join them in supporting NewsTrain, please make your tax-deductible contribution here.