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Train in data, mobile newsgathering, smart storytelling, podcasting, analytics and management approaches at Milwaukee NewsTrain on Sept. 27, 2019

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The Particulars

NewsTrain track: 8:30 a.m. to 5:20 p.m. Friday, Sept. 27, 2019

Management track: 8:30 a.m. to 11:55 a.m. Friday, Sept. 27, 2019, then participants can join the lunch and afternoon general sessions.

Where: Milwaukee Journal Sentinel, 333 W. State; Milwaukee, WI 53203. Here is a map.

Cost:  Just $85.

Wisconsin Newspaper Association members can apply for a $50 stipend by being one of the first WNA members to sign up here.

Meals: A continental breakfast and a lunch are included in your registration.

Is this workshop for you? This workshop is for reporters, editors and other journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students. Public information officers and public relations specialists have also benefited from attending NewsTrain. You do not have to be a member of APME to attend.

Registration for groups: Email Laura Sellers, NewsTrain co-director.

Travel scholarships for Chips Quinn Scholars alumni: The Freedom Forum Institute offers travel scholarships to Chips Quinn Scholars alumni who are working as journalists or teaching journalism full-time and who are interested in attending NewsTrain. The scholarship will cover up to $1,000 for travel expenses. Interested alums, who are asked to submit a piece about their workshop experience for the Chips Quinn Scholars website, should email Karen Catone, director of the Chips Quinn Scholars Program. They should also apply for a diversity scholarship to cover registration, funded by the APME Foundation, here.

What to bring: A fully charged laptop and smartphone for the exercises.

Lodging: Here are three hotel options:

1: Hyatt Regency, 333 W. Kilbourn Ave., which is a less than a quarter mile or a six-minute walk to the Journal Sentinel. Rates range from $139-$159 a night, and includes free WiFi . For reservations, click here or call  414-276-1234.

2: Marriott Springhill Suites Milwaukee Downtown, 744 Vel R Phillips Ave., which is less than a quarter mile or a five-minute walk from the Journal Sentinel. Rates are $175 and up a night and includes free WiFi and a hot breakfast. For reservations, click here or call  877-688-4615 or 414-273-9811.

3. Aloft Milwaukee Downtown, 1230 N. Old World Third St., which is a third of a mile or a six-minute walk. Rates are $215 and up and includes free WiFi. For reservations, click here or call 414-226-0122.

Airport transportation: Milwaukee Mitchell Airport provides information on ground transportation.

Local donors: Milwaukee Journal Sentinel, The Associated Press, Illinois Press Association, Wisconsin Newspaper Association.

SponsorAssociated Press Media Editors (APME). Please see the complete list of donors who support NewsTrain at the bottom of this page.

Hosts: Milwaukee Journal Sentinel, Kenosha News, Rockford Register Star, Diederich College of Communication, Marquette University, The Associated Press, WUWM Milwaukee Public Radio and Illinois Press Association.

Questions: Email Laura Sellers or Linda Austin, project co-directors.

Milwaukee NewsTrain will offer a full day of digital training on Friday, Sept. 27, 2019, at the Milwaukee Journal Sentinel, 333 W. State; Milwaukee, WI 53203. New, two separate management-track courses are available in the morning.

NewsTrain sessions include:

  • Developing a data mindset and use it to improve daily work
  • Mobile newsgathering with your smartphone
  • Making the smart choices in how to pitch and tell a story
  • So, you have an idea for a podcast
  • Using audience analytics to get your story read

Morning management track sessions include:

  • Having difficult conversations
  • Managing tension between generations (particularly millennials entering leadership positions)

Registration is just $85.

Wisconsin Newspaper Association members can apply for a $50 stipend by being one of the first WPA members to sign up here.

You Will Learn How To:

  • Identify a data set from your beat that will likely produce a story, and sort and filter in Excel to locate a potential story.
  • Try out the right apps to use your smartphone to shoot photos, record interviews, dictate stories and go social.
  • Discover the best ways to find, pitch, tell and deliver a story.
  • Explore the basics and best practices of podcasting to find the balance between innovative podcast storytelling and the investment in time, expertise and money.
  • Move beyond pageviews to make analytics work for you. With the reader/listener as the focus, uncover the best tools.

Agenda

 

(Download a PDF of the agenda.)

 

The blue and green tracks on the agenda allow for smaller class sizes. All attendees receive the same instruction, just at different times.

 

Thanks to The Associated Press for supplying AP Stylebooks to the first 20 to sign up outside the scholarships.

 

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Session Specifics

Developing a data state of mind and using it to improve your daily work: How do you fit enterprise stories around the many other demands you face to write dailies, file web updates, tweet and shoot video? This session focuses on taking advantage of the plethora of local data available online to spot and develop quick-turnaround stories. Learn how to develop a data state of mind, find newsworthy data and begin to analyze data sets. Spot the enterprise stories in the numbers. Trainer Dave Umhoefer directs the O’Brien Fellowship in Public Service Journalism at Marquette University, where he teaches investigative reporting. @GovWatcher

Mobile newsgathering with your smartphone:  A smartphone, stocked with the right apps, is a powerful multimedia reporting tool. This session teaches how to use your phone to shoot photos, record interviews, dictate stories, create on-the-go images with text for social media (or use Facebook Live) – and get it all to editors and readers as quickly and cleanly as possible. Mike Reilley has taught thousands of journalists through SPJ, Google News Initiative, Emerging Leaders and others. @journtoolbox

Making smart choices in how to tell a story: The session examines the best ways to find, pitch and then tell a story through digests or explainers, bulleted live updates or what-we-know lists, photo galleries or videos or motion graphics, straight narrative, some combination. What are the best methods for delivering stories, particularly on mobile devices, and what tools help make them come together efficiently? How do you make readers care? Bring a perennial story or a story pitch for your news outlet and be prepared to brainstorm new ways to tell it, focusing on mobile. Digital News Editor and Innovation Director Michelle Everhart of The Columbus Dispatch will give you new tools to make the best pitches and produce the best stories. @meverhart26

So, you think you have an idea for a podcast:  Podcasts open the door to telling new stories and reaching new audiences — if you do them well. But what are the conversations that need to happen before going forward, and what’s the balance between innovative podcast storytelling and the investment needed in time, expertise and money. This session explores the basics and best practices of podcasting. Bring an idea that you think would make a good podcast. Katie O'Connell is head of podcasts for The Arizona Republic. @katieoc

Using audience analytics to get your story read:  Analytics is a powerful tool to track audience engagement, but the options and interpretations can be overwhelming. It’s time to move beyond pageviews. What do you need to know and what are some of the best practices to get to the meat of what is working and what needs help? With the reader as the focus, how can we best use analytics to reach out and draw audience in? Mike Reilley is co-founder of and trainer in the MediaShift Training Network and the founder of Penny Press Digital LLC, a consulting and training company. @journtoolbox

Management track – How to have difficult conversations:  At all levels of the newsroom, reduced resources, new technology, and changing expectations have made getting everything done harder than ever. This session offers a variety of tactics for managers that can help those dealing with subpar and difficult employees, reduce wasted effort, set priorities and improve communication and use of resources to achieve better results. Ron Smith is the editor/project director of the Milwaukee Neighborhood News Service and instructor in the Department of Journalism and Media Studies at Diederich College of Communication at Marquette University. Prior to 2019, he was the managing editor at USA Today. @ronshine

Creating an environment that nurtures leaders: In today’s news operations, "leaders" aren’t necessarily part of the traditional hierarchy. Age and experience have become less relevant. Millennials may have cutting edge skills to pass on, and veteran journalists may be reinventing themselves in ways no one expected. How do good managers create a culture that nurtures those leaders, gives them "permission" to lead, and eases the potential for tension that can arise. Jessica Davis is director of the USA TODAY Network's Digital Optimization Team. @jessicaEdavis

Your Accomplished Trainers

Jessica Davis is director of the USA TODAY Network's Digital Optimization Team, which works with 72 local newsrooms to drive digital audience growth and subscriptions. Prior to starting up the DOT in April 2018, Jessica led the digital team for six newsrooms in Tennessee, including the Nashville Tennessean, the Memphis Commercial Appeal and Knoxville News Sentinel. Before joining the USA TODAY Network, she worked at the Los Angeles Daily News as a digital director for video. She is an active member of the Online News Association. Jessica lives in Nashville with her husband, Peter, and two daughters. @jessicaEdavis

Michelle Everhart is Ohio born and raised and has spent her career in local, community journalism. She's done a little bit of everything in small to large newsrooms – breaking news, enterprise news, introducing newsrooms to digital journalism, politics and then back to digital news, which is her my favorite. She now oversees Dispatch.com and BuckeyeXtra.com, which includes app, videos, podcasts, newsletters, analytics, smart speaker and all social media and audience engagement. You can find her on Twitter @meverhart26 where you will likely find her talking about news, books, her family, being a soccer mom and her two dogs.

Katie O'Connell is the head of podcasts for The Arizona Republic  and  azcentral.com. Previously, she produced the first two seasons of Unsolved for the  Milwaukee Journal Sentinel. The first season of the cold case podcast reached No. 3 on the overall Apple Podcast chart and earned the Journal Sentinel its first ever national Edward R. Murrow Award. @katieoc


Mike Reilley is an Society of Professional Journalists digital trainer who has taught Google News Initiative tools to more than 5,100 journalists and educators in the past three years. He also is co-founder of and trainer in the MediaShift Training Network and the founder of Penny Press Digital LLC, a consulting and training company. When he’s not on the road doing trainings, he teaches data and multimedia journalism at the University of Illinois-Chicago, where he is an assistant professor. A former reporter at the LA Times and web editor at the Chicago Tribune, Reilley served for 13 years as a faculty member at Northwestern, Arizona State University and DePaul University, teaching digital journalism to hundreds of students and professional journalists. He holds journalism degrees from the University of Nebraska-Lincoln (undergrad) and Northwestern University (masters). Reilley founded and updates the research site The Journalist’s Toolbox (journaliststoolbox.org) for SPJ and runs the Chicago data site, The Red Line Project (redlineproject.org). Twitter: @journtoolbox

Ron Smith is the editor/project director of the Milwaukee Neighborhood News Service and instructor of practice in the Department of Journalism and Media Studies at Diederich College of Communication at Marquette University. Prior to 2019, he was the managing editor at USA Today. Before moving to the Washington, D.C., area in 2016, Smith was the deputy managing editor for daily news and production at the Milwaukee Journal Sentinel, where he oversaw the breaking news hub, production desks and was the key point person for print story selections and workflow. He also has worked as an editor at The Oregonian, the Los Angeles Times and Newsday. He is active in the National Association of Black Journalists, the American Copy Editors Society and the Online News Association. @ronshine

Dave Umhoefer, a native of La Crosse, Wisconsin, directs the O’Brien Fellowship in Public Service Journalism at Marquette University, where he teaches investigative reporting. His career as a local government beat reporter and Watchdog Team member at the Milwaukee Journal Sentinel culminated with a 2008 Pulitzer Prize for Local Reporting for a data-intensive exposé on pension padding in Milwaukee County government. He lives near Miller Park in Milwaukee with his wife, Gretchen. @GovWatcher

Our Donors

NewsTrain's recent donors include The Associated PressThe APME Foundation, the Gannett Foundation, the Samuel I. Newhouse Foundation, Scripps Howard FoundationGateHouse Media LLC, Pepper Hamilton LLPLevine Sullivan Koch & Schulz LLP, the Park and Sigma Delta Chi foundations and APME past and present board members. To join them in supporting NewsTrain, please make your tax-deductible contribution here

1040 P Street
Lincoln, Nebraska

·         Newspapers Canada

·         Atlantic Journalism Awards

·         Canadian Association of Journalists

·         Brunswick News

·         TC Media

·         University of King’s College School of Journalism

·         Newspapers Atlantic

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